Real-Time Location-Based Ad Insertion Server
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Solution Overview
Problem
Current methods for delivering local advertising over the internet are cumbersome and inaccurate, requiring users to manually select local content or rely on third-party cookies, which can be ineffective in providing relevant and targeted advertisements.
Innovation Solution
A system and method for real-time location-based advertisement insertion, utilizing a content server that determines a user's geographic location through IP databases and associates it with local and national ad servers to provide targeted ads without user effort, while preventing category conflicts between ad servers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If users manually select local domain or use third-party cookies for location-based advertising, then advertising relevance to user location can be achieved, but user convenience deteriorates and system complexity increases
Solution Approach 1:
The system automatically determines user location using IP address databases without requiring user action. The content server performs location-based advertisement insertion autonomously by querying IP databases and matching user IP addresses to geographic locations, eliminating the need for manual user input while maintaining accurate location targeting.
2Productivity
If multiple ad servers provide advertisements simultaneously, then advertising coverage and revenue opportunities increase, but category conflicts and ad relevance deteriorate
Solution Approach 1:
The content server acts as an intermediary between multiple ad servers and the user. It receives advertisements from both local and national ad servers, applies category exclusion logic to prevent conflicts, and selectively inserts appropriate advertisements. This mediator role ensures that category conflicts are resolved while maintaining revenue opportunities from multiple ad sources.
3Measurement precision
If real-time location-based advertisement insertion is implemented, then advertising relevance and user engagement improve, but system complexity and processing requirements increase
Solution Approach 1:
The system performs preliminary actions by pre-configuring category exclusion lists and maintaining IP address databases with geographic information before real-time advertisement insertion. The content server has pre-established rules for category conflicts and pre-loaded location data, enabling efficient real-time processing without complex runtime computations.
Data Source
AI summary
There is provided a media content server for inserting a location-based advertisement into an online media content. The media content server comprises a memory including an online media content for online access; a processor configured to receive a request from a client for the online media content; determine an IP address of the client based on the request; map the IP address to a local advertisement server serving an area corresponding to the IP address; request a local advertisement from the local advertisement server; provide the local advertisement to the client; and provide the online media content from the memory to the client. The online media content has a first and second sequential segments, and the local advertisement may be provided to the client after the first segment is provided and before the second segment is provided.