Location Aware Content Delivery System with Priority Activity Tracking
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing location aware content delivery systems fail to deliver content that is of current interest to users as they may not have updated preference information and cannot prioritize which preferences are more important, leading to irrelevant content being delivered.
Innovation Solution
A system that detects user activities associated with specific locations, assigns priorities to these activities, and stores this information with pointers to media content, allowing for the delivery of the most relevant content based on user interest values calculated from location, movement, and interaction data.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Extent of automation
If location aware content delivery systems deliver content based on stored preference information, then content delivery can be automated, but the content may not be of current interest to users as preference information may not be updated recently
Solution Approach 1:
The system performs preliminary actions by continuously monitoring user location, movement, and interaction data in real-time, and proactively calculates user interest values before content delivery decisions are made. This allows the system to update user preferences dynamically based on current behavior patterns rather than relying on outdated stored preferences, ensuring content relevance while maintaining automated delivery.
2Extent of automation
If location aware content delivery systems deliver content based on user preferences, then content can be delivered automatically, but the system cannot determine which preferences are more important than others
Solution Approach 1:
The system introduces a new parameter - user interest value - that dynamically changes based on multiple factors including location data, movement patterns, and interaction history. By continuously adjusting this parameter according to current user behavior, the system can precisely measure and prioritize different user preferences, enabling accurate content selection while maintaining automated delivery operations.
3Loss of information
If the system monitors and analyzes user location, movement, and interaction data to calculate interest values, then content relevance is improved, but system complexity increases
Solution Approach 1:
The system employs a multi-functional content delivery module that simultaneously performs location tracking, movement analysis, interaction monitoring, and interest value calculation within a single integrated component. This universal module handles multiple functions that would otherwise require separate systems, reducing overall system complexity while maintaining the ability to deliver relevant content based on comprehensive user behavior analysis.
Data Source
AI summary
An activity based, location aware content delivery system runs a content delivery process that operates to detect a current location of a mobile device user, and to identify a first instance of content corresponding to the current mobile device location. The instance of content is used to identify a priority activity the mobile device user was previously engaged in at another location that has a pointer to a second instance of media content that is sent to the mobile device user.