Location-Aware Digital Signage Content Delivery
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Solution Overview
Problem
Digital signage systems fail to effectively consider the installation location when providing content, leading to decreased advertising effectiveness due to generic content distribution.
Innovation Solution
A display apparatus and server system that communicates to provide content tailored to the installation location, using a processor to receive and transmit content based on viewer numbers and location-specific tag information, ensuring high-advertising-effectiveness content is displayed.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If content is simply provided by a user like an advertiser without considering installation location, then content distribution is simplified, but advertising effectiveness decreases
Solution Approach 1:
The system assigns different content to display apparatus based on their installation locations. The server determines location-specific content by analyzing the installation location of each display apparatus and providing content that is locally relevant, thereby improving advertising effectiveness while maintaining simplified distribution through automated server-side management
Solution Approach 2:
The system uses viewer detection to gather feedback on content performance. The server receives viewer information from display apparatus and uses this feedback to optimize content selection and delivery, improving advertising effectiveness through data-driven decisions while keeping the distribution system simple and automated
2Reliability
If content is tailored to installation location using viewer numbers and tag information, then advertising effectiveness increases, but system complexity increases
Solution Approach 1:
The server acts as an intermediary that handles the complexity of content selection and delivery. It receives installation location information from display apparatus, matches content based on location and viewer data, and delivers appropriate content. This centralizes the complex processing logic in the server, keeping individual display apparatus simple while achieving location-specific content delivery
Solution Approach 2:
The system pre-processes and organizes content with location tags and metadata before delivery. The server maintains a content database with pre-tagged content and pre-computed matching criteria, so that when a display apparatus requests content, the server can quickly retrieve and deliver the most appropriate content without real-time complex processing at the display device
Data Source
AI summary
A display apparatus displaying content corresponding to an installation location and a server providing content considering the installation location of the display apparatus are provided. The display apparatus includes: a display; a communication interface configured to communicate with an external server; and a processes configured to control the communication interface to receive, from the external server, content including an element with a large number of expected viewers identified based on at least one of a number of viewers or an installation location, and control the display to display the received content.