Location-Based Advertising Using Multiple Geo-Boundaries
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Solution Overview
Problem
Current location-based advertising systems lack the ability to track user interactions with advertisements effectively, leading to inefficiencies in targeting and revenue generation, as they rely on single proximity zones that cannot determine if a user has entered or exited an environment associated with an advertisement, resulting in spamming and resource wastage.
Innovation Solution
A location-based system using multiple geo-boundaries to define zones, allowing detection of user entry and exit points, enabling targeted advertising and tracking of advertisement effectiveness, while preventing spamming by managing advertisement delivery based on user movement and time thresholds.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If a single proximity zone is used for location-based advertising, then the system is simple to implement, but the system cannot track whether a user has entered or exited an environment associated with the advertisement
Solution Approach 1:
The patent divides a single proximity zone into multiple geo-boundaries (first boundary, second boundary, third boundary) that define an environment zone. This segmentation allows the system to track user entry and exit events separately, enabling accurate measurement of whether users actually entered the advertised location, thereby resolving the contradiction between tracking accuracy and system complexity.
2Productivity
If advertisement is resent every time user skips in and out of single proximity, then the system ensures advertisement delivery, but the system spams the user and consumes unnecessary resources
Solution Approach 1:
The patent implements feedback mechanisms by monitoring user crossing events of the first boundary. The system tracks whether users have already received an advertisement for a particular zone and suppresses duplicate advertisements within a time threshold period. This feedback-based approach ensures advertisements are delivered effectively when users actually enter new zones while preventing resource-wasting spam to users who remain in or exit the zone.
3Loss of information
If multiple geo-boundaries are used to define zones and track user entry/exit, then the system can track advertisement effectiveness, but the device complexity increases
Solution Approach 1:
The patent segments the monitoring function into specific boundary crossing events (first boundary entry, second boundary exit, third boundary re-entry) rather than continuous monitoring. This segmented approach provides complete information about user interaction with the advertised environment while keeping the system manageable by focusing only on critical boundary crossing moments.
Solution Approach 2:
The system pre-defines the geo-boundaries and monitoring rules before users enter the zone. By establishing the first, second, and third boundaries in advance with predetermined time thresholds, the system avoids complex real-time decision-making and reduces operational complexity while ensuring complete tracking information is captured.
4Productivity
If location-based services are implemented with single proximity, then the rollout is faster, but the revenue generation is limited due to inability to track effectiveness
Solution Approach 1:
The patent implements feedback tracking by monitoring whether users cross the first boundary (entering the environment) and subsequently cross the second or third boundaries (exiting or remaining). This feedback mechanism provides advertisers with actionable information about whether their advertisements led to actual customer visits, enabling effective measurement of advertisement effectiveness and supporting revenue generation through demonstrable ROI.
Data Source
AI summary
A location based system is provided for providing messages to a user and, in particular, to a location based advertising system using multiple geo-boundaries and which is configured to provide advertisements to a user and to track the effectiveness of such advertisements. The method includes defining a zone with a plurality of geo-boundaries and detecting when a mobile user has crossed a first boundary of the plurality of geo-boundaries and a second boundary of the plurality of geo-boundaries. The method further includes sending a message to the mobile user upon the determining that the mobile user has crossed the first boundary.