Location-Based Visual Content Delivery for Display Devices

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Solution Overview

Problem

Conventional electronic display systems in public or commercial settings typically only display preloaded content, which may not be effective for information dissemination in environments with multiple display devices, as they lack the ability to adapt to user-specific information and location-based content delivery.

Innovation Solution

A computing platform with a processor, communication interface, and memory identifies users and utilizes location-detection technologies to deliver user-relevant visual content to display devices by determining user profiles and associating visual data files with specific playlists based on user authentication and location information, ensuring targeted content delivery.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If preloaded and preset content is displayed on all display devices, then the system is simple to operate and manage, but the content relevance to specific users and locations is poor

Engineering Contradiction:

Improvecontent management simplicityVSAvoidcontent relevance to user and location

Core Design Contradiction:

Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by preloading content onto display devices and storing user profiles and location data in advance. When a user approaches a display device, the system quickly matches the user's location and profile with appropriate pre-loaded content, enabling rapid content delivery without real-time processing delays.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system creates and manages multiple copies of content across different display devices. Each display device stores relevant content locally, and the system can copy content from a source device to target display devices based on user location and profile matching, enabling personalized content delivery without centralized real-time streaming.

Inventive Principle:

Principle #26Copying

2Adaptability or versatility

If location detection and user authentication are implemented for personalized content delivery, then content relevance improves, but system complexity increases

Engineering Contradiction:

Improvecontent personalization capabilityVSAvoidsystem architecture complexity

Core Design Contradiction:

Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system employs a multi-functional computing platform that integrates user authentication, location detection, profile management, and content delivery capabilities into a single unified system. This universal platform handles multiple functions through standardized interfaces and protocols, reducing overall system complexity despite the sophisticated personalized content delivery capabilities.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Solution Approach 2:

The system introduces a computing platform as an intermediary between users and display devices. This intermediary manages the complexity of location detection, user authentication, and content matching, shielding end users and display devices from complex operations while enabling sophisticated personalized content delivery.

Inventive Principle:

Principle #24Intermediary (Mediator)

3Quantity of substance

If visual content is transmitted to multiple display devices simultaneously, then information dissemination coverage is improved, but transmission efficiency decreases

Engineering Contradiction:

Improvecontent distribution coverageVSAvoidcontent transmission efficiency

Core Design Contradiction:

Quantity of substanceVSProductivity

Solution Approach 1:

The system segments content delivery by dividing the audience into different groups based on their locations and profiles. Instead of transmitting the same content to all display devices simultaneously, the system segments content into personalized versions and delivers them selectively to relevant display devices, improving both coverage and transmission efficiency.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system performs partial content delivery by transmitting only the relevant portions of content to each display device based on user location and profile matching. Rather than broadcasting complete content sets to all devices, the system delivers only the necessary subset of content, improving transmission efficiency while maintaining broad coverage.

Inventive Principle:

Principle #16Partial or excessive action

Data Source

PatentUS11178210B2Transmission of visual content to display devices based on location detection

Publication Date: 2021.11.16 BANK OF AMERICA CORP

AI summary

Aspects of the disclosure relate to transmission of visual content to a display device. A computing platform may receive user information corresponding to a user. The computing platform may determine, based on authentication information in the user information, a profile corresponding to the user, and further determine a visual data file. The computing platform may determine, based on the user information, a display device, among a plurality of display devices. The computing platform may add the visual data file to a playlist associated with the display device. The computing platform may transmit, to the display device, data corresponding to the visual data file.