Location-Based User Targeting Process for Wireless Advertising
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Solution Overview
Problem
Conventional advertising technologies fail to target users in real-time based on their location, are limited by static billboards, and often result in ineffective or spammy electronic advertisements, as they do not account for users' proximity to merchants or their specific interests.
Innovation Solution
A user targeting process that utilizes GPS technology to notify users of relevant advertisements on their registered wireless devices when they are near a merchant, allowing users to specify preferences and receive tailored information, and provides clients with insights on optimal marketing times based on user proximity and interest.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional electronic advertising methods (email/text message broadcasts) are used to reach many potential customers, then advertising efficiency is improved, but the advertising becomes ineffective when users are not physically near the merchant and is considered spam
Solution Approach 1:
The system provides different advertising experiences based on the user's physical location. When users are near a merchant, they receive targeted electronic advertisements; when away, they do not. This location-based differentiation ensures advertising is delivered only when potentially actionable, eliminating spam while maintaining efficiency.
Solution Approach 2:
The advertising system dynamically adjusts its behavior based on real-time user location data from GPS. The system transitions between active advertising mode (when near merchant) and inactive mode (when away), making the advertising process adaptive and context-aware rather than static and blanket-based.
2Ease of operation
If billboards are used to display advertisements near merchants, then customers are physically near the merchant and can easily visit, but the billboards are static and cannot be easily changed or customized for different users
Solution Approach 1:
The patent replaces the mechanical, static billboard system with an electronic, software-based advertising delivery system. This substitution enables dynamic content changes, personalization, and real-time updates based on user characteristics and location, while maintaining the benefit of physical proximity through GPS-based targeting.
Solution Approach 2:
The electronic advertising system allows real-time changes to advertising content based on user identity, preferences, and location. Different users receiving different offers (e.g., new customer discounts vs. existing customer promotions) demonstrates the system's adaptability while maintaining the local presence advantage.
3Quantity of substance
If advertisements are transmitted to users not physically located near the merchant, then more potential customers can be reached, but the advertising becomes ineffective and is considered spam
Solution Approach 1:
The system applies location-based filtering to determine advertising delivery. Only users within a defined geographic proximity to the merchant receive advertisements, ensuring that the advertised service or product is accessible to them. This maintains effectiveness while expanding reach to all potentially interested local customers.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution enables targeted and efficient advertising by delivering relevant information to users when they are physically near a merchant, reducing spam and increasing the likelihood of sales by providing personalized offers, thereby enhancing advertising effectiveness.
Implementation Method 1
Global Positioning Satellite (GPS) technology allows the user targeting process to be notified when the user is in the proximity of a client (i.e., a merchant)
Data Source
AI summary
A system receives notification that at least one user interested in acquiring desired information is within a predefined area. The system receives the desired information from a client located within the predefined area, and electronically transmits the desired information to the at least one user. The desired information is received by the at least one user via a wireless device.