Location-Based Content Aggregation for Targeted Advertising
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Solution Overview
Problem
Conventional advertising methods, such as radio, television, and cable, are inefficient for advertisers operating in constrained spaces as they cannot effectively target audiences outside their proximity, leading to wasted advertising efforts.
Innovation Solution
A system that aggregates multimedia content with location-based advertising by determining the physical location of users requesting content and delivering relevant advertisements through a content management system, using a content delivery network to integrate location-based content with user-requested multimedia streams.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If conventional advertising methods (radio, television, cable) are used, then advertising coverage is provided, but advertising efficiency deteriorates for businesses operating in constrained spaces because they cannot effectively target audiences outside their proximity
Solution Approach 1:
The patent applies location-based advertising that tailors advertising content to the specific geographic location of the viewer. By determining the viewer's physical location and serving location-relevant advertisements, the system enables advertisers to target audiences based on their immediate geographic context, thereby improving advertising efficiency for businesses operating in constrained spaces while maintaining the ability to reach audiences outside proximity through location-based targeting
2Productivity
If location-based advertising is implemented, then advertising efficiency is improved through targeted delivery, but system complexity increases due to the need to determine physical location and integrate location-based content with multimedia streams
Solution Approach 1:
The patent introduces a content management system as an intermediary that handles location determination and content aggregation. This intermediary component simplifies the overall system architecture by centralizing the complex tasks of location-based content retrieval and integration, allowing the advertising system to achieve high efficiency without proportionally increasing complexity at the user-facing layer
Data Source
AI summary
Methods, systems, and computer readable media can be operable to aggregate requested multimedia content and location-based content. Aggregating requested multimedia content and location-based content can be facilitated by determining the location of a client device based on information received from the client device, retrieving location-based content segments and aggregating location-based content segments with user-requested content segments.