Location-Based Content Delivery System

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Solution Overview

Problem

Existing content delivery systems fail to provide location-specific media content effectively, lacking the ability to automatically make content available to users based on their proximity to designated locations without requiring additional actions such as redeemable codes or barcode scans.

Innovation Solution

A method that involves receiving a content stream, determining if an element of media content is associated with a specific location, and making it available on an electronic device if the device is proximate to that location, using location data from the device's systems, such as GPS or cellular networks, and condition data within the content feed to specify geographical and temporal access criteria.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If content is made available based on location proximity, then user engagement and convenience are improved, but system complexity increases due to location tracking and condition evaluation requirements

Engineering Contradiction:
Improveuser convenienceVSAvoidsystem complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The system pre-processes content feed entries to extract and store location conditions (geofences) and associating them with content items before delivery. This preliminary action allows the mobile device to efficiently evaluate location proximity without complex real-time processing, resolving the contradiction by shifting complexity to the server side while maintaining user convenience.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent introduces a server as an intermediary between the content source and the mobile device. The server handles the complex tasks of processing content feeds, extracting location conditions, and managing content delivery based on geofence evaluations. This intermediary approach reduces the complexity burden on the mobile device while maintaining the location-based content delivery functionality.

Inventive Principle:
Principle #24Intermediary (Mediator)

2Loss of information

If location-based content delivery is implemented, then content relevance is improved, but data processing requirements increase

Engineering Contradiction:
Improvecontent relevanceVSAvoiddata processing requirements
Core Design Contradiction:
Loss of informationVSPower

Solution Approach 1:

The system extracts location condition data (geofence definitions, coordinates, radius) from content feed entries and separates it from the main content delivery process. This extraction allows the mobile device to focus on simple proximity evaluation while the server handles the heavier processing of content feed parsing and condition extraction, reducing local data processing requirements while maintaining content relevance.

Inventive Principle:
Principle #2Taking out (Extraction)

3Adaptability or versatility

If automatic content availability is provided based on location, then user incentive to visit locations is improved, but privacy concerns increase due to continuous location monitoring

Engineering Contradiction:
Improveuser incentiveVSAvoidprivacy concerns
Core Design Contradiction:
Adaptability or versatilityVSObject-affected harmful factors

Solution Approach 1:

Instead of continuous location monitoring, the system evaluates location proximity periodically or on-demand when content feed updates occur. The mobile device checks whether it is within the specified geofence at relevant moments (when content is being delivered or when the user queries for content), rather than continuously tracking location. This periodic evaluation reduces privacy concerns while maintaining the incentive effect for users to visit locations.

Inventive Principle:
Principle #19Periodic action

Data Source

PatentUS9584607B2Providing content based on location
Publication Date: 2017.02.28 APPLE INC
  • US9584607B2 patent drawing
  • US9584607B2 patent drawing
  • US9584607B2 patent drawing

AI summary

Among other things, we describe a method that includes receiving a content stream that defines elements of media content, determining that an element of content of the content stream is associated with a first location, determining that an electronic device is at a second location proximate to the first location, and in response, making the element of content available on the electronic device.