Location-Based Content Correlation for Dynamic Market Zones

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Solution Overview

Problem

Current network-based commerce systems require manual selection of market zones, which can be inconvenient for mobile users and result in broad zoning of goods and services, necessitating frequent changes to market zones.

Innovation Solution

A system and method that correlates client location with geographical content using GPS and cellular triangulation to automatically match users with offers and listings within a pre-selected geographical range and price range, allowing for email alerts and navigation to merchant locations.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If manual selection of market zones is used, then users can establish their market area, but mobile users must frequently change or modify the market zone

Engineering Contradiction:
Improvemarket zone selectionVSAvoidtime for zone changes
Core Design Contradiction:
Ease of operationVSLoss of time

Solution Approach 1:

The system automatically determines the user's current location using GPS or cellular triangulation and dynamically updates the market zone without requiring manual intervention. The marketplace server receives location data from the client device and automatically correlates it with geographical content, allowing the system to serve itself by continuously tracking and adapting to user movement.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The market zone transitions from a static manually-defined area to a dynamic region that automatically adjusts based on the user's real-time location. The system continuously monitors GPS coordinates or cellular tower triangulation data and updates the geographical boundaries of the market zone accordingly, making the zone flexible and adaptive to user movement.

Inventive Principle:
Principle #15Dynamics

2Area of stationary object

If broad zoning of goods and services is used, then market coverage is extended, but precision of location-based content matching is reduced

Engineering Contradiction:
Improvemarket zone coverageVSAvoidlocation-based content matching
Core Design Contradiction:
Area of stationary objectVSMeasurement precision

Solution Approach 1:

The system divides the broad market zone into smaller local areas based on the user's precise current location. By using GPS coordinates or cellular triangulation to determine exact position, the system tailors content matching to the specific local area rather than applying broad zone-wide matching, thereby improving the precision of location-based content while maintaining extended market coverage through the ability to serve multiple local areas.

Inventive Principle:
Principle #3Local quality

Data Source

PatentUS7890376B2System and method for location based content correlation
Publication Date: 2011.02.15 PAYPAL INC
  • US7890376B2 patent drawing
  • US7890376B2 patent drawing
  • US7890376B2 patent drawing

AI summary

A method and a system to correlate location and content. For example hyperlinked content can be received from a user including current geographical position data. The current geographical position data can be extracted from the hyperlinked content. Location or geographically-based content can be selected based on the current geographical position data. The geographical based content can be returned to the user.