Location-Based Content Selection for Internet Television Streams
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing methods for selecting content during Internet television program breaks on mobile devices fail to provide relevant content to viewers, advertisers, and broadcasters, as they do not effectively utilize location or trajectory information, leading to limited value and restricted advertising opportunities for local businesses.
Innovation Solution
The system seamlessly selects content for mobile devices during program breaks using location and trajectory information, integrating markers to enable real-time content selection, allowing for location-relevant and trajectory-based content delivery, including cohabitation content that can share the screen with program content without disrupting the programming.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If content is outputted to all viewers during program breaks without location-based selection, then the system is simple to operate, but the content relevance to viewers and advertisers deteriorates
Solution Approach 1:
The system performs preliminary actions by obtaining mobile device location information before the program break content is selected and outputted. The Internet television source detects program break markers in advance, retrieves relevant location-based content from a database, and prepares it for output during the program break, ensuring content relevance is maintained without adding complex real-time processing during the break itself.
2Loss of information
If location-based content selection is implemented, then content relevance to viewers improves, but the device complexity increases
Solution Approach 1:
A database serves as an intermediary component that stores pre-prepared location-based content. The Internet television source queries this database using mobile device location information as a key, and retrieves appropriate content without requiring complex content generation or analysis capabilities within the television source itself. This mediator approach maintains content relevance while limiting system complexity.
3Adaptability or versatility
If indiscriminate content outputting is used, then the system is easy to implement, but advertising opportunities for local businesses are limited
Solution Approach 1:
The system applies local quality by selecting program break content based on the geographic location of the mobile device. Different locations receive different locally-relevant content, such as advertisements for neighborhood businesses, local events, or region-specific information. This location-specific customization expands advertising opportunities for local businesses without requiring a complete overhaul of the content delivery system.
4Reliability
If real-time content selection using program break markers is implemented, then seamless Internet television is achieved, but the processing complexity increases
Solution Approach 1:
The Internet television source detects program break markers in the incoming stream and triggers pre-prepared content retrieval and output. By having content ready in advance and using simple marker detection rather than complex real-time analysis, the system maintains seamless streaming reliability without introducing significant processing complexity during the program break execution.
Data Source
AI summary
Methods and systems for selecting content for outputting on a mobile device during a program break in an Internet television stream using mobile device location information. In one aspect, the methods and systems seamlessly select content for outputting on a mobile device during a program break in an Internet television stream using mobile device location information and program break markers. In another aspect, the methods and systems select content for outputting on a mobile device during a program break in an Internet television stream using mobile device trajectory information. In yet another aspect, the methods and systems select using mobile device location information cohabitation content for sharing a display screen on a mobile device with program content in an Internet television stream.