Location-Based Content Delivery via Mobile Triangulation
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Solution Overview
Problem
Existing location-based digital media networks face challenges in providing user-friendly, instantly discoverable, and location-relevant content due to limitations in mobile device integration, screen size, and the complexity of accessing data services, especially in out-of-home settings, where users need to find information in minimal steps without requiring special software or beacons.
Innovation Solution
A system of independently addressable Internet-connected screens that can receive and display content from mobile devices or the Internet, managed by a central content server with a communications management module, allowing for user-friendly interaction via voice calls, SMS, or data calls, without the need for additional detection devices or software, and enabling community, local, or social content posting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If users access data services through mobile devices with multiple steps (browser, typing address, searching), then comprehensive service access is possible, but user abandonment increases and accessibility decreases
Solution Approach 1:
The system performs preliminary actions by automatically determining user location through GPS or cellular triangulation and pre-fetching relevant content to the mobile device before the user explicitly requests it. This eliminates the need for users to manually search or type addresses, as content is already prepared and ready for immediate display.
Solution Approach 2:
The patent introduces an intermediary system comprising a location determination module, content selection module, and content delivery module that mediates between the user and the data services. This intermediary automatically handles location tracking, content selection based on location, and delivery to the mobile device, removing the need for users to manually navigate through multiple steps.
2Measurement precision
If location-based services require special software or beacons, then precise location tracking is achieved, but device compatibility decreases and system complexity increases
Solution Approach 1:
The system achieves universality by supporting multiple location determination methods (GPS satellite triangulation and cellular network triangulation) that can work across different mobile device types and operating systems. The content delivery system is designed to interface with various mobile platforms without requiring device-specific modifications or special software installation.
Solution Approach 2:
The patent segments the location-based service system into independent functional modules: location determination module, content selection module, and content delivery module. This segmentation allows each module to operate independently with standardized interfaces, enabling the system to work across different mobile devices without requiring tight integration or special software on the device side.
3Productivity
If content is made location-specific and instantly discoverable, then user engagement increases, but system complexity and infrastructure requirements increase
Solution Approach 1:
The system implements self-service by automatically performing location determination, content selection, and delivery without requiring manual user input or complex infrastructure deployment. The mobile device itself serves as the platform for content display, eliminating the need for specialized hardware installations at various locations. Content is pushed to users based on their location, and users can interact with content through standard mobile device interfaces.
Data Source
AI summary
A system and method for providing and managing location-based interactive content, including messages sent to specific location-based screens via mobile communication devices or the Internet. The location-based screens are display devices connected to a central content server that may be a central website, by a first network that may be the Internet. Each location-based display device may be independently controlled by a communications management module at the central website. The communications management module includes software and hardware so that it may record a user's responses and may update any screen according to system policies.