Location-Based Display Server for Real-Time Content Personalization
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Solution Overview
Problem
Current location-based information services using digital displays lack the ability to provide targeted content based on real-time user information and zone-specific data, leading to inefficient content delivery.
Innovation Solution
A server system that detects user check-in/check-out events via communication units, retrieves relevant content from an external database using zone ID information, and transmits targeted content to digital displays for real-time display.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If location-based displays provide information set by service providers, then the system is simple to operate, but the content relevance to specific users is low
Solution Approach 1:
The system performs preliminary actions by collecting user information (preferences, behavior patterns, demographic data) before the user arrives at the location. This advance data gathering enables the server to pre-process and personalize content based on user profiles, ensuring relevant information is ready when the user checks in at the location.
Solution Approach 2:
The system implements feedback mechanisms by continuously collecting user interaction data with displayed content and using this information to refine future content delivery. User responses, engagement patterns, and preference updates are fed back into the system to improve personalization accuracy over time.
2Loss of information
If location-based displays provide targeted content based on real-time user information, then content relevance is improved, but the system complexity increases
Solution Approach 1:
The server acts as an intermediary between the location-based display system and external data sources. It consolidates complex tasks of data collection, user profiling, content selection, and personalization into a centralized component, allowing the display system itself to remain relatively simple while achieving sophisticated content delivery.
Solution Approach 2:
The server is designed as a multi-functional component that handles diverse tasks including data collection from multiple sources, user profile management, content selection based on various criteria, real-time processing of check-in events, and personalized content delivery. This universal approach consolidates complexity into a single versatile system.
3Loss of information
If the system collects and processes real-time user information, then personalized content delivery is achieved, but the processing time and computational resources increase
Solution Approach 1:
The system performs preliminary data collection and user profiling before real-time content delivery is needed. By gathering user information in advance and maintaining updated profiles, the system reduces the computational burden during actual check-in events, enabling fast personalized content delivery without sacrificing accuracy.
Data Source
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AI summary
A system and a method of providing location-based information, through a location-based display, targeted content detected by using information about a user who checks in or checks out a zone based on the location-based display are provided. A server may be configured to receive, in real time, information about a first user and identification (ID) information of the zone from a computing device through a first communication unit as check-in or check-out of the computing device with respect to the zone is detected, obtain content database (DB) information from an external device through a second communication unit by using the ID information of the zone, detect targeted content by using the information about the first user and the content DB information, and transmit the targeted content to a display provided in the zone through the first communication unit.