Location-Based Event Reminder Delivery System

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Solution Overview

Problem

Existing advertisement delivery systems cannot effectively deliver event information to users based on their past location history, leading to missed opportunities for advertisers.

Innovation Solution

An information delivery system that receives and stores location information from mobile communication terminals, selects terminals based on past location data, and delivers event information to users who have visited or are likely to visit the event location, using a delivery terminal selecting portion to determine the relevance of the user's past location to the event.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If advertisement delivery is based on current location information, then the system can deliver ads to users near the event location, but it cannot effectively target users who have visited the location before and are likely to attend the event

Engineering Contradiction:

Improvelocation-based targeting accuracyVSAvoidability to target users based on past behavior

Core Design Contradiction:

Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary action by storing and analyzing past location information before the event occurs. The location information storage portion accumulates historical data, and the delivery terminal selecting portion uses this pre-stored data to identify users who have previously visited the event location, enabling targeted advertisement delivery before the event happens.

Inventive Principle:

Principle #10Preliminary action

2Measurement precision

If the system stores and processes past location information for all terminals, then it can improve user targeting accuracy, but it increases storage requirements and communication traffic

Engineering Contradiction:

Improveuser targeting accuracyVSAvoidstorage capacity and communication traffic

Core Design Contradiction:

Measurement precisionVSQuantity of substance

Solution Approach 1:

The system applies local quality by selectively storing and processing location information based on relevance to the event. Instead of processing all location data uniformly, the delivery terminal selecting portion filters and stores only location information from terminals that have been to the event place before, making the storage and processing resources efficient and targeted.

Inventive Principle:

Principle #3Local quality

Data Source

PatentUS8942731B2Information delivery system for sending reminder times based on event and travel times

Publication Date: 2015.01.27 SONY GROUP CORP

AI summary

There is provided an information delivery apparatus including a receiving portion to receive location information of a mobile communication terminal at a given time and acquired date and time of the location information from the terminal, an event information storage portion to store event information including an event place, date and time, a delivery terminal selecting portion to select the mobile communication terminal to which the event information is to be delivered based on the location information and the acquired date and time of the location information and on the event place, date and time, and an event information delivery portion to deliver the event information to the selected mobile communication terminal. The delivery terminal selecting portion selects the mobile communication terminal whose location indicated by location information is within a predetermined range and whose acquired date and time of the location information are before the event date and time.