Location Identifier Component for Accurate Home Base Determination
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Solution Overview
Problem
Existing methods for determining a user's home location based on billing addresses are unreliable, as they may not accurately reflect the user's residence, especially for individuals living elsewhere or using postal mailbox addresses.
Innovation Solution
A location identifier component analyzes activity data from communication devices, such as base-station data and call detail records, to determine a user's home location by weighting different types of communications and utilizing demographic data to adjust the location, ensuring privacy through anonymization and granular definition of areas.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If billing address is used to determine user's home location, then the process is simple, but the accuracy of location determination deteriorates
Solution Approach 1:
The patent introduces an intermediary system that collects and analyzes multiple data sources (call detail records, base station data, demographic data) to determine home location. This intermediary process mediates between the simple billing address method and the need for accurate location determination, using weighted scoring and multiple verification points to achieve both accuracy and operational feasibility.
2Measurement precision
If multiple data sources are analyzed to determine home location, then location accuracy is improved, but system complexity increases
Solution Approach 1:
The patent changes parameters by introducing a weighted scoring system that evaluates multiple data sources (call detail records, base station data, demographic data) with different weights. This parameter-based approach transforms the complex multi-source analysis into a structured evaluation process with defined criteria, making the system more manageable while maintaining high accuracy through quantitative assessment.
3Measurement precision
If detailed activity data is collected for location determination, then location accuracy is improved, but user privacy is compromised
Solution Approach 1:
The patent introduces privacy protection mechanisms as intermediaries between data collection and location determination. The system uses anonymized demographic data and aggregates activity patterns without exposing individual user identities. This intermediary layer allows accurate location determination while protecting user privacy by processing data in a way that prevents direct identification of individuals.
4Ease of manufacture
If billing address is used for targeted advertising, then implementation is simple, but advertising effectiveness deteriorates
Solution Approach 1:
The patent applies preliminary action by determining accurate home locations before the advertising process begins. By using multiple data sources and analysis methods to establish precise user locations in advance, the system enables more effective targeted advertising campaigns. This preliminary location accuracy ensures that advertisements are delivered to the correct geographic areas, improving campaign effectiveness while maintaining implementation feasibility through automated processes.
Data Source
AI summary
A base location associated with a user of a communication device can be determined. A location identifier component can determine the base location, such as a home location, of the user based on activity data and/or other data, wherein the activity data can be obtained from base stations with which the user's communication device communicates during a defined time period. The location identifier component can designate a defined area as the base location, wherein the defined area can be associated with the base station with which the communication device most frequently communicates during the defined time period or can be an area that is determined based on the activity data and the other data, in accordance with a defined location algorithm. To facilitate maintaining the privacy of users, the activity data can be anonymized and/or the granularity of defining the base location can be adjusted.