Location-Based Social Incentive System for Targeted Marketing
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Solution Overview
Problem
Existing social network systems lack an effective mechanism to incentivize users who invite others to visit business establishments, missing an opportunity for targeted marketing and customer engagement.
Innovation Solution
A system and method that allows users to check-in to business locations via GPS-enabled devices, notifying their social network and sending targeted advertisements or offers to users who arrive at the same location within a predetermined time frame, rewarding the initial user for inviting others.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If GPS-based location tracking is implemented to enable selective targeting, then advertising delivery precision is improved, but device complexity and energy consumption increase
Solution Approach 1:
The system automatically detects user presence at business establishments using GPS coordinates and timestamps, eliminating the need for manual check-ins. The server autonomously processes location data, determines invitee relationships based on temporal proximity, and delivers targeted advertisements without requiring complex user interactions or additional hardware beyond standard GPS-enabled devices.
Solution Approach 2:
The system pre-establishes the temporal relationship window (e.g., 30 minutes) within which users arriving at the same business are considered invitees. This preliminary parameter setting simplifies real-time processing by defining clear thresholds for invitation detection, reducing computational complexity while maintaining precision in advertising delivery.
2Productivity
If real-time location monitoring is implemented to detect invitees, then customer engagement is improved, but energy consumption increases
Solution Approach 1:
Instead of continuous real-time monitoring, the system uses periodic location checks triggered by user check-ins at business establishments. The GPS functionality is activated only when users voluntarily check in, and the server processes these periodic updates to detect invitee relationships. This approach maintains customer engagement capabilities while dramatically reducing energy consumption compared to continuous monitoring.
3Productivity
If automatic advertisement transmission is implemented when users arrive at businesses, then marketing efficiency is improved, but information accuracy deteriorates
Solution Approach 1:
The system incorporates a feedback mechanism by comparing the arrival time of potential invitees against the original user's check-in timestamp. Only users arriving within the predefined temporal window receive targeted advertisements, ensuring that the invitation relationship is accurately verified before marketing action is taken. This feedback loop maintains information accuracy while preserving marketing efficiency.
Data Source
AI summary
A system and method is disclosed for rewarding subscribed users who invite other users to a business establishment. On receiving an indication that a subscribed user of a social group is at a business establishment, a message is sent to a plurality of users of the social group announcing that the user is at the business establishment. On receiving one or more signals, within a predetermined period, that one or more of the plurality of users entered into a purchase transaction with the business establishment, an offering is sent to the subscribed user.