Location-Based Promotion Routing System
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Solution Overview
Problem
Current systems for providing promotions to consumers lack efficiency in targeting location-based relevance, leading to unnecessary data transmission and network congestion, and do not effectively utilize brick-and-mortar merchant locations for local promotions.
Innovation Solution
A system that includes a merchant interface for creating promotion data defining redemption locations, with processing circuitry to route relevant promotions to consumer devices based on location, allowing for efficient targeting and reducing irrelevant data transmission through location-based routing.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If all promotions are transmitted to all consumer devices, then consumers receive comprehensive promotion information, but network congestion and system processing requirements increase significantly
Solution Approach 1:
The system applies local quality by transmitting promotion data only to consumer devices located in specific geographic areas relevant to each promotion. The server determines consumer device locations and selectively routes promotion impressions based on location matching, ensuring that only locally relevant promotions are transmitted to each device. This resolves the contradiction by delivering complete promotion information to relevant consumers while avoiding unnecessary network transmission to unrelated devices.
2Productivity
If promotions are targeted to specific locations, then network efficiency improves and processing requirements decrease, but the system complexity increases due to location-based routing logic
Solution Approach 1:
The system applies self-service by automatically performing location-based routing without requiring manual intervention. The server autonomously determines consumer device locations, matches them with relevant merchant locations, and routes promotion impressions accordingly. This automation resolves the contradiction by improving processing efficiency through intelligent routing while minimizing the operational complexity burden on users or operators.
3Adaptability or versatility
If brick-and-mortar merchant locations are integrated into the promotion system, then local promotion effectiveness increases, but the system must handle additional data transmission and location management
Solution Approach 1:
The system applies preliminary action by pre-configuring merchant location data and promotion redemption options before consumer queries. The server stores merchant location information and redemption capabilities in advance, allowing it to quickly match consumers with nearby merchants without real-time data generation. This resolves the contradiction by enabling versatile redemption options (in-store pickup, shipping) while minimizing data transmission volume through pre-prepared location and capability data.
Data Source
AI summary
Systems, apparatus, and methods for providing networked-based electronic messages having local relevance to consumer device location are discussed herein. Some embodiments may include an apparatus or distributed apparatuses including processing circuitry configured to provide a merchant interface to a merchant device. The merchant interface may be configured to facilitate creation of promotion data that defines a promotion based on merchant device input. The promotion data may further define one or more merchant locations capable of providing redemption of the promotion, such as shipping or in-store pickup. The processing circuitry may track the location of the consumer device, and may provide impressions of the promotion to the consumer device based on the location of the consumer device relative to the one or more merchant locations capable of providing redemption.