Location-Based Streaming Media Routing for Local Advertising
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Solution Overview
Problem
Current location-based services face challenges in delivering targeted local advertising and blocking media for mobile users, as they cannot determine the user's location effectively, especially when using streamed television services, leading to lost advertising revenue for local affiliates.
Innovation Solution
A system and method that detect a mobile user's location using GPS, A-GPS, or triangulation, and reroute streaming media from local affiliates to mobile devices based on their location, allowing for targeted local advertising and media blocking according to contractual agreements.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If location-based services are implemented to deliver targeted local advertising, then advertising revenue for local affiliates increases, but the system complexity increases due to the need for location detection and media routing infrastructure
Solution Approach 1:
The patent introduces a location-based service system as an intermediary between mobile users and streaming media content. This intermediary detects user location, determines the appropriate local affiliate, and routes the corresponding streaming media, thereby enabling targeted local advertising without requiring direct integration between users and affiliates, thus managing system complexity through a dedicated mediation layer
Solution Approach 2:
The system automatically detects mobile user location using GPS, A-GPS, or triangulation methods and autonomously determines which local affiliate's streaming media to deliver. This self-service approach eliminates the need for manual user input or third-party application installation, as the system handles location-based routing transparently in the background
2Measurement precision
If user location is detected using GPS, A-GPS, or triangulation, then location accuracy improves, but energy consumption increases
Solution Approach 1:
The system dynamically adjusts location detection parameters by selecting from multiple methods (GPS, A-GPS, triangulation) based on current conditions. This allows the system to optimize between location accuracy and energy consumption by choosing the most appropriate detection method for each situation, rather than continuously using the most accurate but energy-intensive method
3Productivity
If streaming media is routed based on user location, then local advertising delivery improves, but the difficulty of detecting and measuring user location increases
Solution Approach 1:
The location-based service system is designed to perform multiple functions: detecting user location, determining the appropriate local affiliate, routing streaming media, and blocking unauthorized content. This multi-functional approach consolidates various location detection and media management tasks into a single universal system, improving advertising delivery efficiency while managing the complexity of location detection through integrated processing
Data Source
AI summary
A location based service configured to route local advertising for streamed media and media blocking based on a location of the recipient. The method include detecting a location of a mobile user and routing streaming media of a local affiliate to a mobile device of the mobile user based on the detected location of the mobile user.