Location-Targeted Ad Generation via Keyword Correlation
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Solution Overview
Problem
The generation of location-based advertisements is cumbersome for advertisers, as it requires storing extensive data on store locations, and existing methods lack targeting relevance to users' interests, leading to limited adoption and value for advertisers.
Innovation Solution
An automated system generates location-specific content by correlating business data with keywords and search locations, displaying relevant advertisements on maps with markers and detailed information, allowing users to interact with the content layers.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If location-based advertisements are generated manually by entering store locations into a file, then advertisers can control ad content, but the process becomes too cumbersome for large chain advertisers with extensive data
Solution Approach 1:
The system enables advertisers to upload their own store location data files, allowing them to self-manage their advertisement inventory without manual entry by the search engine provider. This self-service approach reduces the burden on advertisers while maintaining control over their data.
Solution Approach 2:
The patent replaces the manual mechanical process of entering store locations into files with an automated electronic file upload and processing system. The search engine provider's system automatically processes uploaded data files, parses store location information, and generates location-based advertisements without human intervention.
2Reliability
If extensive store location data is stored for every advertiser location, then location-based ads can be generated, but the amount of information to be stored greatly increases
Solution Approach 1:
The system extracts only the necessary location-based information from uploaded data files, such as store names, addresses, and geographic coordinates, while discarding redundant information. This selective extraction maintains ad accuracy while minimizing data storage requirements.
3Adaptability or versatility
If conventional content advertisements are displayed on maps, then advertisers can reach local users, but the ads are not targeted to user interests
Solution Approach 1:
The system incorporates user feedback mechanisms where user interactions with advertisements (clicks, views, conversions) are tracked and used to refine future ad targeting. This feedback loop enables the system to learn user preferences and improve targeting accuracy over time, ensuring ads are relevant to user interests.
4Ease of operation
If keyword-triggered ads are displayed on search results pages, then advertisers benefit from user search intent, but advertisers paying per click may not gain foot traffic to physical stores
Solution Approach 1:
The patent merges online keyword-triggered advertising with offline location-based advertising by displaying ads that include both digital call-to-action elements and physical store location information. This combination allows advertisers to capture both online clicks and offline foot traffic in a single integrated advertising system.
Data Source
AI summary
Location-specific content is automatically generated for a particular entity having a plurality of physical locations. Database entries that contain identifying data associated with the particular entity are searched for to obtain location information of each of the plurality of physical locations. The location information, in correlation with one or more keywords associated with the particular entity, is stored in a computer-readable electronic database such that a user-generated query that includes at least one of the keywords and a search location causes a processor to execute operations that initiates a search of the computer-readable electronic database for the location information of the physical locations that are in proximity to the search location. At least one result that is displayable to the user is provided.