Location-Targeted Online Services Proxy Authorization
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Solution Overview
Problem
Existing methodologies fail to effectively expand the user base of premium web sites and services without switching to a completely free content model, and member-only sites struggle to attract users without dropping subscription requirements.
Innovation Solution
A system and method for providing location-targeted online services, where a proxy server obtains and appends an authorization cookie to user requests, allowing access to premium content without sign-in, and automatically disconnects users when they leave the targeted location, promoting location-specific membership and advertising to incentivize using location-based networks.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of energy
If a paid content model is used, then revenue is improved, but user base is limited
Solution Approach 1:
The patent applies location-based differentiation to provide free premium content access only within specific geographic locations (such as hotels, airports, or event venues) while maintaining paid subscription requirements for general access. This allows the service to expand user base in targeted locations without sacrificing revenue from the broader paid user population.
Solution Approach 2:
The patent segments the user base into different categories: location-based users who receive free access within specific areas, and general users who require paid subscriptions. This segmentation enables the service to simultaneously serve both segments with appropriate access levels, resolving the contradiction between expanding user base and maintaining revenue.
2Quantity of substance
If free content model is adopted, then user base is expanded, but ad revenue may not grow fast enough
Solution Approach 1:
Instead of providing completely free content everywhere, the system provides free access only within specific locations where premium content is made available. This localized free access increases user base in those locations while maintaining the ability to generate ad revenue from the broader paid user base and from premium content access within locations.
3Reliability
If member-only access is maintained, then exclusivity is preserved, but user base decreases
Solution Approach 1:
The patent segments access rights into two categories: general members who require subscriptions for standard access, and location-based users who receive temporary free access within specific geographic areas. This segmentation preserves exclusivity for general members while expanding access for location-based users, thereby increasing overall user base without sacrificing the value proposition for paying members.
Data Source
AI summary
Described are various implementations of location-targeted online services. When a user accesses the Internet from a supported location, he'll be able to use premium or exclusive online services (premium content, member-only discounts etc.) for free and without going through an elaborate subscription process. The location owner may promote these services before the user enters the location. Example: in addition to mentioning “free Internet”, the hotel owner can attract new customers by mentioning “free Netflix movies” or “free access to premium content, from Zagat reviews to stock reports”. It allows the location owner to utilize a network (WIFI) service provider as a means of increasing its core business and not just as a source of incremental advertisement income.