Location-Triggered Benefit Delivery via Social Network Mediator
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Solution Overview
Problem
Current social networking systems lack the ability to create and manage location-triggered benefits for users at specific vendor locations, limiting the effectiveness of location-based services in providing targeted and timely rewards or promotions.
Innovation Solution
A method is introduced to create a location-triggered benefit for a user that can only be redeemed at a particular vendor location, utilizing GPS technology to determine the user's location and transmit the benefit information when the user is present at the location, allowing for digital gifts or promotions to be delivered in a location-specific manner.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If location-based services provide benefits to users at specific vendor locations, then the relevance and effectiveness of advertisements improve, but the system complexity increases due to need for location tracking and verification mechanisms
Solution Approach 1:
The patent introduces a social networking system as an intermediary that manages location-based benefits. The system receives location data from users, determines eligibility for benefits at vendor locations, and transmits benefit information accordingly. This intermediary approach consolidates the complexity management within the social networking platform rather than requiring complex distributed systems at each vendor location.
Solution Approach 2:
The system performs preliminary actions by pre-configuring benefit parameters, vendor location data, and user eligibility criteria before actual benefit transmission occurs. The social networking system stores benefit information and user location histories in advance, enabling rapid determination of benefit eligibility when users are at vendor locations without requiring real-time complex computations.
2Adaptability or versatility
If the system transmits benefit information only when user is at the correct location, then the relevance of benefits improves, but the response time for benefit delivery increases
Solution Approach 1:
The system performs preliminary actions by pre-configuring benefit parameters, vendor location data, and user eligibility criteria before actual benefit transmission occurs. The social networking system stores benefit information and user location histories in advance, enabling rapid determination of benefit eligibility when users are at vendor locations without requiring real-time complex computations.
Solution Approach 2:
The system continuously monitors user location data and provides feedback by comparing current user positions against stored vendor location data and benefit criteria. This feedback mechanism enables the system to automatically trigger benefit transmission when users enter eligible locations, reducing delays while maintaining location-specific relevance.
3Measurement precision
If the system tracks and verifies user location continuously, then the accuracy of location-based benefits improves, but the energy consumption increases
Solution Approach 1:
The system applies partial action by tracking user locations only when necessary for benefit determination rather than continuous monitoring. The social networking system utilizes location data from users who have explicitly enabled location services and have benefit configurations that require location verification, reducing overall energy consumption while maintaining sufficient accuracy for the intended applications.
Applied Scientific Principles
This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.
Function Achieved in This Case
This solution enhances the user experience by providing location-specific rewards and promotions, increasing engagement and relevance of advertisements, while ensuring that benefits are only accessible when the user is near the intended location, thereby improving the effectiveness of location-based services.
Implementation Method 1
determining the user's location in response to the request. The location determination may be based on receipt of information related to a current location of the user from a location service
Data Source
AI summary
In one embodiment, a request is received from a first user to create a location-triggered benefit that may be redeemed by a second user at a vendor and associated with a condition. The first user is not the vendor, and the condition may require that the second user go to a particular location. A record of the location-triggered benefit may be created in a database. Information may be received that the second user has satisfied the condition, and in response, the second user may be allowed to redeem the location-triggered benefit at the vendor.