Location Verification System Using GPS Enrichment
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Solution Overview
Problem
Current location data used for advertising content delivery is often inaccurate, leading to significant waste and inefficiency in targeting specific geographical areas, necessitating a more precise and reliable method for verifying and optimizing location-based advertising.
Innovation Solution
A system that utilizes GPS-enabled latitude and longitude data to provide enriched location signals, performing fraudulent checks and optimizing ad content delivery by assigning a location quality score based on accuracy, precision, and confidence, allowing for granular reporting and improved targeting.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If current location data methods (IP or carrier data) are used for advertising content delivery, then device complexity is reduced, but measurement precision of location data deteriorates
Solution Approach 1:
The patent introduces GPS-enabled lat/lon data as an intermediary mechanism between the advertising system and location verification. This mediator provides a more accurate location signal that can be verified through enrichment processes, resolving the contradiction by achieving high measurement precision without requiring fundamental changes to the core advertising delivery system
Solution Approach 2:
The system performs preliminary enrichment of location data before final verification. By pre-processing and enriching GPS lat/lon data with additional context information, the system ensures high measurement precision is achieved in advance, allowing the main advertising delivery system to remain relatively simple while still obtaining accurate location verification
2Measurement precision
If GPS-enabled lat/lon data is used instead of IP or carrier data, then measurement precision of location data is improved, but device complexity increases
Solution Approach 1:
The patent segments the location verification process into distinct components: GPS data collection, enrichment processes, fraudulent checks, and verification. This segmentation allows each component to be optimized independently, achieving high measurement precision through specialized processing while managing overall system complexity through modular organization
Solution Approach 2:
The system changes the parameter of location data from coarse-grained IP/carrier data to fine-grained GPS lat/lon data. This parameter change enables precise measurement of location while the associated complexity is managed through automated enrichment and verification processes that transform the raw high-precision data into actionable verification results
3Reliability
If location data enrichment processes are performed, then reliability of location verification is improved, but loss of time in data processing increases
Solution Approach 1:
The enrichment processes are performed in advance of final verification, preparing location data with relevant context information beforehand. This preliminary action ensures that when verification is needed, the data is already enriched and ready, improving reliability while minimizing the time loss during actual verification moments
Solution Approach 2:
The system implements feedback mechanisms where enrichment processes are optimized based on verification results. By analyzing which enrichment activities most improve verification reliability, the system can adjust and prioritize enrichment tasks, reducing unnecessary processing time while maintaining high reliability through focused enrichment on critical data elements
4Reliability
If fraudulent location data checks are performed, then reliability of advertising delivery is improved, but device complexity increases
Solution Approach 1:
The patent introduces specialized fraudulent check mechanisms as intermediaries between location data collection and verification. These intermediaries specifically target fraudulent patterns in GPS lat/lon data without requiring complex overhaul of the entire verification system, achieving improved reliability through focused fraud detection components
Solution Approach 2:
The system extracts and isolates fraudulent detection functions from the main verification process. By separating fraud checks into distinct, specialized routines that operate on enriched location data, the system improves advertising delivery reliability through comprehensive fraud detection while managing complexity by containing fraud detection logic in discrete, manageable modules
Data Source
AI summary
A system and method for enhanced location verification and content delivery confirmation including building a customized pixel for location verification, appending the customized pixel to an ad tag, collecting a combination of data from the pixel, holding the combination of data collected and grouping the held data, and processing the combination of data collected from a previous day by performing a first enrichment process including enriching the combination of data with additional data corresponding to at least one of connection type and latitude and longitude data, wherein latitude and longitude data is based on IP in a case where latitude and longitude information was not provided. The method further includes performing a second enrichment process including enriching the combination of data with location data fields.