Lock Screen Gesture Interaction for Media Advertisements
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Solution Overview
Problem
In digital media content environments, users are required to unlock their device's user interface and open a specific application to interact with streamed advertisements, leading to low uptake due to the inconvenience of this process.
Innovation Solution
A system and method that allows users to interact with advertisements using playback controls, such as those on headphones or headsets, by performing defined gestures even when the user interface is locked, which are interpreted by the media application as signals to select or engage with the advertisement during a specified time period.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Reliability
If the user interface is locked to avoid unintentional operation, then device security is improved, but the ability to interact with streamed advertisements deteriorates
Solution Approach 1:
The patent introduces an intermediary mechanism that allows advertisement interaction through the locked user interface. Specifically, it enables users to interact with advertisements by tapping or pressing on the lock screen itself, rather than requiring full interface unlocking. This intermediary solution maintains security while enabling ad interaction.
2Ease of operation
If the user must unlock the interface and open a specific application to interact with advertisements, then advertisement interaction is enabled, but user convenience deteriorates
Solution Approach 1:
The patent implements preliminary action by pre-configuring the lock screen to recognize and respond to advertisement-related gestures. The system is prepared in advance to detect when an advertisement is playing and to interpret specific gestures (like repeated taps) as advertisement interaction signals, eliminating the need for subsequent app opening actions.
3Reliability
If the user interface requires unlocking for advertisement interaction, then security is maintained, but advertisement uptake deteriorates
Solution Approach 1:
The patent makes the lock screen universal by giving it multiple functions: it continues to provide security protection while simultaneously serving as an interface for advertisement interaction. The lock screen becomes a multi-functional element that handles both security and ad engagement without requiring users to transition to a different state or application.
Data Source
AI summary
In accordance with an embodiment, described herein is a system and method for enabling advertisement interaction with an electronic device, for use in a digital media content environment. A media device includes a touch-sensitive display screen, and user interface that enables access to a stored media application. During the streaming of media content from a media server, an audio advertisement or other type of advertisement can be inserted into a stream, for playback at the media device. Using playback controls provided either by the user interface, or by a headphones, headset, or other type of device, a user can interact with the advertisement (even if the user interface is locked), by performing a defined gesture, which, if received at the media application during a defined time period associated with the advertisement, is interpreted as a signal to select or otherwise interact with the advertisement.