Lock Screen Ad Targeting via OS-Level Extraction
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Solution Overview
Problem
Current mobile advertising methods on mobile devices often result in ads being buried and obscure, leading to poor visibility and user ignorance, as they are not effectively targeted or interacted with.
Innovation Solution
A downloadable mobile application that forces users to interact with targeted advertisements on their lock screen upon powering up or waking their device, allowing the app to control the user experience at the operating system level, incentivizing interaction through a points system redeemable for rewards, and using AI to customize ad content based on user feedback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If ads are embedded within mobile web pages or applications, then ad placement is achieved, but ad visibility and user engagement deteriorate due to ads being buried and obscure
Solution Approach 1:
The patent extracts ads from the embedded context within web pages or applications and places them on the lock screen, a separate and prominent location that ensures visibility before the user accesses the main device functions
Solution Approach 2:
The patent moves ads from the two-dimensional embedded space within applications to the lock screen interface, creating a separate dimensional space that guarantees ad exposure independent of application content
2Productivity
If users are forced to interact with ads on the lock screen, then user engagement and feedback are improved, but device accessibility and user convenience deteriorate
Solution Approach 1:
The patent performs preliminary ad interaction before granting full device access, ensuring that ad engagement occurs first as a prerequisite for unlocking the device
Solution Approach 2:
The patent implements a feedback mechanism where user interactions with ads (swiping, clicking) are recorded and used to improve future ad targeting, creating a continuous improvement loop
3Productivity
If the application runs at the operating system level, then ad delivery control and timing are improved, but system complexity and resource consumption increase
Solution Approach 1:
The patent creates a universal lock screen application that integrates multiple functions: ad display, user authentication, feedback collection, and reward management, all within a single system-level component
Data Source
AI summary
A system and method including a downloadable application which forces to view targeted advertisements on their mobile device in order to gain access to use of the mobile device. The ads appear on a lock screen of the mobile device upon powering up or waking up of the mobile device. The user can take one of several actions with respect to the displayed ad and upon such action screen is unlocked and the user is provided with full function of the mobile device. The user can be incented for each action through the accumulation of points which can be used towards paying the user's phone bill or for receiving another reward.