Logo Address Assignment for Multi-Device Display Consistency

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Solution Overview

Problem

Existing communication systems for displaying program guide data struggle to provide logos that are appropriately sized and formatted for different user devices, leading to inconsistent and suboptimal logo displays across various devices such as set-top boxes and smartphones.

Innovation Solution

A method and system that assigns unique logo addresses for different device types, stores these logo files in a file server, and communicates the appropriate logo address to user devices based on their type, ensuring that logos are displayed in the correct size and format for each device.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Manufacturing precision

If a single high resolution logo file is provided for all devices, then the logo quality is high for set-top boxes, but the logo is inappropriate for display on devices with smaller screens such as smartphones

Engineering Contradiction:
Improvelogo display qualityVSAvoiddevice compatibility
Core Design Contradiction:
Manufacturing precisionVSAdaptability or versatility

Solution Approach 1:

The patent segments the logo service by creating multiple logo files with different resolutions and characteristics, organized in a directory structure where each device type has its own subdirectory. This allows the system to provide appropriate logo variants for different devices rather than using a single universal logo file.

Inventive Principle:
Principle #1Segmentation

Solution Approach 2:

The patent applies local quality by providing different logo files with specific properties tailored to specific device types. Each device type (set-top box, smartphone, tablet) receives logos with appropriate resolution, size, and format optimized for its display characteristics, rather than a uniform logo for all devices.

Inventive Principle:
Principle #3Local quality

2Reliability

If logos are updated centrally for all devices, then the logo currency is high, but the device complexity increases to manage multiple logo versions

Engineering Contradiction:
Improvelogo currencyVSAvoidlogo management complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent creates a universal logo directory structure and naming convention that serves all device types. The standardized structure with device-specific subdirectories allows a single centralized system to manage logos for multiple device types uniformly, reducing the complexity that would otherwise arise from managing multiple separate logo systems.

Inventive Principle:
Principle #6Universality (Multi-functionality)

Solution Approach 2:

The patent uses copying by providing logo files that are replicated across different device-specific directories. Instead of each device having unique logo management, the system copies appropriate logo variants to each device type's designated location, simplifying centralized management while ensuring device-specific optimization.

Inventive Principle:
Principle #26Copying

3Adaptability or versatility

If multiple logo files are stored for different device types, then the device adaptability is improved, but the quantity of logo data stored increases

Engineering Contradiction:
Improvedevice type coverageVSAvoidlogo data volume
Core Design Contradiction:
Adaptability or versatilityVSQuantity of substance

Solution Approach 1:

The patent organizes logo files in a hierarchical directory structure, adding an organizational dimension rather than storing all logos in a flat structure. By arranging logos in device-type subdirectories with standardized naming conventions, the system efficiently manages multiple logo files without proportionally increasing the perceived data burden, as the structured organization enables efficient storage and retrieval.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

Data Source

PatentUS9781471B1Method and apparatus for communicating and updating logo identifiers
Publication Date: 2017.10.03 DIRECTV LLC
  • US9781471B1 patent drawing
  • US9781471B1 patent drawing
  • US9781471B1 patent drawing

AI summary

A method and system for processing logos includes a listing system assigning a logo address for a logo data file, storing the logo data file in a file server so that the logo data file is accessible by the logo address and storing the logo address in a database. The system includes a program guide module and a user device communicating a logo request signal to the program guide module. The program guide module communicates a logo return data signal including the logo address to the user device. The user device retrieves the logo graphics file from the file server using the logo address and displays a logo corresponding to the logo data file on a display associated therewith.