Media Configuration Interface Using Logo Color Extraction

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Solution Overview

Problem

Existing systems for creating brand-specific media content require significant user skill and involvement, making the process time-consuming and expensive, as they often necessitate graphic design expertise for tasks like customizing logos and selecting colors, fonts, and design themes.

Innovation Solution

A system that detects colors and fonts in an uploaded logo, ranks them based on prominence, and generates an interface with configuration options for creating media content, allowing users to easily customize templates in real-time.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If advanced graphic design interfaces are provided, then functionality and customization options are improved, but user skill requirements and complexity increase

Engineering Contradiction:
ImprovefunctionalityVSAvoidinterface complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The system performs automatic logo analysis and color extraction without requiring user intervention. The computer automatically detects colors, ranks them by prominence, and generates configuration options, allowing the interface to serve itself rather than requiring expert user operation.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system performs preliminary analysis of the uploaded logo before the user needs to make design decisions. Colors are detected, ranked, and prepared in advance, so when the user opens the configuration interface, all the work of analysis and option generation has already been completed.

Inventive Principle:
Principle #10Preliminary action

2Ease of operation

If simplified interfaces are provided, then ease of use is improved, but functionality and customization options are reduced

Engineering Contradiction:
Improveease of useVSAvoidfunctionality
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system automatically performs the complex task of color detection and ranking, then presents the results in a simple configuration interface. This allows users with no design expertise to access sophisticated functionality through an intuitive interface that requires only selection, not creation.

Inventive Principle:
Principle #25Self-service

Solution Approach 2:

The system acts as an intermediary between the complex logo analysis processes and the simple user interface. It translates complex color theory and logo analysis into simplified configuration options, mediating between sophisticated functionality and ease of use.

Inventive Principle:
Principle #24Intermediary (Mediator)

3Adaptability or versatility

If custom media content creation is enabled, then brand-specific customization is improved, but time consumption and costs increase

Engineering Contradiction:
ImprovecustomizationVSAvoidtime consumption
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system performs all the time-consuming analysis work in advance - detecting colors, ranking them by prominence, and generating configuration options before the user needs them. This preliminary action eliminates the need for users to spend time on manual color selection and design analysis.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The system automatically analyzes the uploaded logo and generates all configuration options without human intervention. This self-service approach replaces what would otherwise require significant time investment from designers or advertisers with an automated process that completes the work in seconds.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20250362938A1Interface to configure media content
Publication Date: 2025.11.27 SNAP INC
  • US20250362938A1 patent drawing
  • US20250362938A1 patent drawing
  • US20250362938A1 patent drawing

AI summary

Embodiments of the present disclosure relate to systems for performing operations that include: receiving a first media object, such as a digital representation of a logo (e.g., JPEG, TIFF, PNG, BMP, etc.), wherein the first media object comprises at least color data that defines a set of colors of the media object; detecting the set of colors of the first media object responsive to receiving the first media object; selecting a portion of the set of colors of the first media object; and generating an interface to configure a second media object, the interface comprising a display of one or more configuration options that include a color selection, the color selection comprising a presentation of the portion of the set of colors.