Low-Energy Beacon Management for Precise Proximity Campaign Delivery
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Solution Overview
Problem
Existing technologies lack effective methods for intelligent analysis of user location and presence relative to information providing devices at venues or locations, limiting targeted advertising strategies.
Innovation Solution
Systems and methods for low energy beacon management that utilize low energy communication protocols like Bluetooth Low Energy (BLE) and WiFi to detect user proximity to premises devices, enabling targeted campaigns based on user demographics and event schedules, with a hierarchical system for monitoring device identifiers and scheduling campaigns.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Measurement precision
If low energy beacons are used to detect user proximity for targeted advertising, then advertising precision and relevance are improved, but device complexity and energy consumption increase
Solution Approach 1:
The patent introduces a beacon management server as an intermediary that handles the complex tasks of beacon registration, user profile management, and campaign coordination. This allows mobile devices to perform simple beacon detection while the server manages the overall system complexity, resolving the contradiction between measurement precision and device complexity.
Solution Approach 2:
The system segments functionality between mobile devices (detection and reception) and the beacon management server (registration, profiling, and campaign management). This segmentation allows precise user location detection through beacons while distributing system complexity across multiple components rather than concentrating it in single devices.
2Loss of time
If continuous beacon monitoring is performed to deliver timely targeted campaigns, then campaign delivery timeliness is improved, but energy consumption increases
Solution Approach 1:
The system employs periodic beacon monitoring where mobile devices scan for beacons at scheduled intervals rather than continuously. The beacon management server coordinates these periodic checks and only activates full monitoring when users are likely to be at campaign locations, reducing energy consumption while maintaining timely campaign delivery.
Solution Approach 2:
The beacon management server performs preliminary actions by pre-registering beacons, creating user profiles in advance, and preparing campaign content before users arrive at locations. This allows the system to react quickly when beacons are detected without requiring continuous monitoring, thus improving timeliness while reducing energy consumption.
3Measurement precision
If hierarchical geofence system with multiple premises device identifiers is implemented, then advertising targeting accuracy is improved, but system complexity increases
Solution Approach 1:
The patent implements a hierarchical geofence system where geofences are nested within broader location areas. Mobile devices monitor premises device identifiers at multiple hierarchical levels, allowing precise location targeting through nested geofence boundaries while simplifying the monitoring process by organizing identifiers in a structured hierarchy managed by the server.
4Adaptability or versatility
If multiple campaigns are scheduled at the same location using the same premises devices, then advertising versatility is improved, but campaign management complexity increases
Solution Approach 1:
The beacon management server is designed as a universal platform that can manage multiple different campaigns across various locations and time periods using the same premises devices. The server handles campaign creation, scheduling, and coordination centrally, allowing versatile multi-campaign management while keeping individual device complexity low.
Data Source
AI summary
Methods and systems are disclosed relating to proximity detection of devices and targeted information services, such as information campaigns. Disclosed methods provide targeted campaigns to a user, such as targeted campaigns to presentation devices based on proximity of user devices near the information devices. Other methods provide targeted campaigns across various applications, while other methods provide for scheduling campaigns to premises device identifiers based on an event schedule, and other methods provide a hierarchal system for monitoring different sets of premises device identifiers when a user device can monitor for a limited number of premises device identifiers at a time.