Payment Card Display System for Real-Time Loyalty Updates
Find Innovative SolutionsGenerate Solutions
Solution Overview
Problem
Existing payment cards lack the ability to efficiently display loyalty program information to cardholders during electronic transactions, making it difficult for consumers to track and utilize their accumulated incentives effectively.
Innovation Solution
A payment card system that includes a processing device coupled with a display screen and a wireless communication device, allowing for real-time transmission and display of loyalty program information, such as reward points, directly on the card during transactions through a computer system connected to a database and point-of-service terminals.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If loyalty program information is not displayed on the payment card, then the card structure remains simple and cost-effective, but cardholders cannot easily track and utilize their loyalty points
Solution Approach 1:
The patent combines the payment card with a display device and processing capabilities into a single integrated unit. The display screen, processing device, and wireless communication device are merged within the card body, allowing loyalty program information to be displayed directly on the card without requiring separate tracking systems or external devices.
Solution Approach 2:
The payment card is transformed into a multi-functional device that not only processes payments but also displays loyalty program information, communicates wirelessly with terminal devices, and provides real-time updates to cardholders. This universal design eliminates the need for separate loyalty program tracking devices.
2Productivity
If real-time loyalty program updates are transmitted to the payment card, then cardholders have immediate access to their points, but the system requires complex communication infrastructure
Solution Approach 1:
The system implements a feedback mechanism where the payment card continuously communicates with the terminal device or server to receive real-time updates on loyalty program information. The display screen provides immediate feedback to the cardholder about their current points balance and any applicable offers, ensuring information is always current.
Solution Approach 2:
The patent replaces traditional mechanical or manual loyalty program tracking methods with wireless electronic communication. The wireless communication device enables automatic, real-time data transmission between the card and terminal systems, eliminating the need for manual updates or physical receipts.
3Loss of information
If a display screen is integrated into the payment card, then loyalty information becomes visible, but the card size and manufacturing complexity increase
Solution Approach 1:
The display screen is implemented as a thin, flexible component that can be integrated into the standard credit card form factor. This allows the display to be incorporated without significantly increasing the card's size or rigidity, maintaining compatibility with standard card readers and wallets while enabling visual information display.
Data Source
AI summary
A method for displaying loyalty program information on a payment card is described. The payment card includes a processing device coupled to at least one display screen. The method includes receiving a loyalty program request message at a payment network wherein the loyalty program request message includes payment card identification data associated with the payment card, determining that the payment card is registered in a loyalty program based at least in part on the payment card identification data, electronically generating a loyalty program response message that includes loyalty program update data, and transmitting the loyalty program update data from the payment network to the payment card for displaying as loyalty program information on the at least one display screen.