Multi-entity Loyalty System with Segmented Leaderboards
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Solution Overview
Problem
Existing player tracking systems do not effectively enable users to actively decide how to allocate earned points across different entities within an enterprise, leading to reduced user engagement and loyalty program effectiveness.
Innovation Solution
A system that includes a processor and memory device, allowing users to earn and allocate points across multiple entities within an enterprise. Users can accumulate points through various activities and then strategically assign these points to specific entities, influencing their rankings on leaderboards and accessing associated benefits.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If a traditional player tracking system is used, then the system structure is simple, but user engagement and loyalty program effectiveness are reduced
Solution Approach 1:
The system divides the loyalty program into multiple entity-specific leaderboards (e.g., leaderboard for each casino floor, each game type, or each promotional campaign) rather than a single centralized leaderboard. This segmentation allows users to engage with specific entities that interest them most, increasing overall user engagement while maintaining manageable system complexity through modular architecture.
Solution Approach 2:
The patent introduces a new dimension of point allocation by allowing users to distribute earned points across multiple entities rather than assigning all points to a single entity. This multi-dimensional point distribution system enhances user engagement by providing strategic choices and personalized loyalty building, while the underlying system manages complexity through structured data models for entity-point-user relationships.
2Adaptability or versatility
If points are automatically assigned to a single entity, then the system operation is simple, but user engagement and personalized loyalty building are reduced
Solution Approach 1:
The system dynamically allows users to reallocate points among entities based on their changing preferences and goals. Users can adjust their point distribution at any time, enabling personalized loyalty building that adapts to user behavior. The system manages this dynamic operation through automated tracking and real-time leaderboard updates, maintaining ease of operation despite the flexibility provided.
Solution Approach 2:
Users are empowered to independently manage their own point allocation across different entities without requiring system administrator intervention. The system provides self-service capabilities through user interfaces that allow point redistribution, entity selection, and progress monitoring. This self-service approach enhances personalized loyalty building while keeping system operation simple through automated backend processing.
3Adaptability or versatility
If a single leaderboard is maintained, then the system complexity is low, but user engagement through competitive rankings is reduced
Solution Approach 1:
The system creates multiple entity-specific leaderboards segmented by different criteria (e.g., location, game type, promotion) instead of maintaining a single aggregated leaderboard. This segmentation enables more granular competitive rankings that are more relevant to users, increasing engagement through targeted competition. The system manages the complexity of multiple leaderboards through standardized data structures and automated synchronization mechanisms.
Solution Approach 2:
The leaderboard system is designed with universal architecture that can handle multiple entities and ranking criteria simultaneously. Each leaderboard follows the same structural patterns and update mechanisms, allowing the system to scale from one to many leaderboards without proportionally increasing operational complexity. This multi-functional leaderboard system supports various competitive ranking scenarios while maintaining system manageability through consistent design patterns.
Data Source
AI summary
Systems and methods which offer a loyalty program affiliated with different entities associated with an enterprise.