Machine-Learned Vehicle Item Graphics for Online Selection

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Solution Overview

Problem

Online vehicle purchasing lacks personalized assistance from knowledgeable salespersons, resulting in unsophisticated and untailored presentation of vehicle items, leading to sub-optimal selections or missed opportunities for desirable items.

Innovation Solution

A computer-implemented system using a machine learning model trained on user data and vehicle item selections to generate graphics for vehicle items based on user preferences and history, filtering and displaying only high-probability items.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If generic electronically generated menus are used for online vehicle purchasing, then the system complexity is reduced and ease of operation is improved, but the adaptability to user preferences and personal circumstances deteriorates

Engineering Contradiction:
Improveease of operationVSAvoidadaptability
Core Design Contradiction:
Ease of operationVSAdaptability or versatility

Solution Approach 1:

The system performs preliminary actions by collecting user data and training the machine learning model in advance, before the actual vehicle purchasing process. This allows the system to have personalized recommendations ready when users interact with the interface, resolving the contradiction by preparing adaptability beforehand while maintaining simple operation during use.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The machine learning model enables the system to serve itself by automatically generating personalized vehicle item recommendations without requiring manual configuration or salesperson intervention. The model self-adjusts based on user data, providing adaptability while keeping the interface simple and easy to operate.

Inventive Principle:
Principle #25Self-service

2Adaptability or versatility

If all available vehicle items are presented to users, then the adaptability and completeness of information is improved, but the loss of user time increases due to navigating through excessive options

Engineering Contradiction:
ImproveadaptabilityVSAvoidloss of time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The system extracts and presents only the most relevant vehicle items to each user based on their preferences and circumstances, rather than showing all available items. The machine learning model identifies and extracts the subset of items with highest relevance scores, reducing user time loss while maintaining adaptability through personalized selection.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The presentation of vehicle items is customized for each user based on their local characteristics and preferences. The system applies different quality levels of recommendation to different users, with higher relevance items prioritized for each individual user, thus reducing their information search time while maintaining high adaptability.

Inventive Principle:
Principle #3Local quality

3Adaptability or versatility

If a machine learning model is trained on user data and vehicle item selections, then the adaptability to user preferences is improved, but the device complexity and data processing requirements increase

Engineering Contradiction:
ImproveadaptabilityVSAvoiddevice complexity
Core Design Contradiction:
Adaptability or versatilityVSDevice complexity

Solution Approach 1:

The machine learning model serves multiple functions: it analyzes user preferences, predicts vehicle item relevance, and generates personalized recommendations. This multi-functionality justifies the increased complexity by providing comprehensive adaptability across different user interactions and vehicle item types through a single unified system.

Inventive Principle:
Principle #6Universality (Multi-functionality)

4Adaptability or versatility

If personalized recommendations are generated using machine learning, then the adaptability to user preferences is improved, but the loss of time for data processing and model generation increases

Engineering Contradiction:
ImproveadaptabilityVSAvoidloss of time
Core Design Contradiction:
Adaptability or versatilityVSLoss of time

Solution Approach 1:

The machine learning model is trained on historical user data and vehicle item selections in advance, before actual recommendations are needed. This preliminary training allows the system to generate fast, personalized recommendations during user interactions, reducing real-time processing time while maintaining high adaptability through pre-learned patterns.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS12406297B2Generation of graphics for vehicle items
Publication Date: 2025.09.02 CAPITAL ONE SERVICES LLC
  • US12406297B2 patent drawing
  • US12406297B2 patent drawing
  • US12406297B2 patent drawing

AI summary

A computer-implemented method of generating a graphic for a vehicle item may include: causing a user device to display a user interface indicative of one or more vehicles; receiving, from the user device, vehicle selection information, the vehicle selection information indicative of a vehicle selected by a user; obtaining, from a database, user data corresponding to the user; generating, using a machine learning model, a first score corresponding to a first vehicle item based on the user data; determining whether the first score exceeds a first predetermined score threshold; generating, in response to a determination that the first score exceeds the first predetermined score threshold, a first graphic indicative of the first vehicle item; and causing the user device to display the first graphic via the user interface.