Digital Magazine Server Supplemental Content Selection

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Solution Overview

Problem

Conventional digital magazine systems fail to effectively present additional content that could enhance user interaction, as they rely solely on user interactions to select content and may miss opportunities to present content that could further engage users.

Innovation Solution

A digital magazine server identifies content items based on user profiles and analyzes text, images, and multimedia data to determine associated topics, scores, and relevance, then selects supplemental content items to present alongside the main content, using page templates to organize and display these items in a personalized and customizable manner.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Adaptability or versatility

If conventional digital magazine systems rely solely on user interactions to select content, then the system maintains simplicity in content selection, but additional relevant content is missed and user interaction opportunities are reduced

Engineering Contradiction:

Improvecontent selection capabilityVSAvoidrelevant content

Core Design Contradiction:

Adaptability or versatilityVSLoss of information

Solution Approach 1:

The system performs preliminary content analysis by determining topics associated with content items before user interaction occurs. This includes analyzing text content to identify topics and obtaining additional content items related to those topics in advance, so that relevant content is ready to be presented when users interact with the magazine.

Inventive Principle:

Principle #10Preliminary action

Solution Approach 2:

The system uses user interactions as feedback to dynamically select and present additional content items. When users interact with content items in the digital magazine, the system responds by identifying and presenting additional content related to the interacted-with content, creating a feedback loop that adapts content presentation based on user behavior.

Inventive Principle:

Principle #23Feedback

2Productivity

If additional content items are presented alongside main content items, then user interaction likelihood increases, but the complexity of content organization and presentation increases

Engineering Contradiction:

Improveuser interaction rateVSAvoidcontent organization system

Core Design Contradiction:

ProductivityVSDevice complexity

Solution Approach 1:

The system segments content items and additional content items into distinct groups that can be independently managed and presented. Content items from the digital magazine are separated from additional content items, allowing the system to organize and present them in a structured manner without overwhelming complexity.

Inventive Principle:

Principle #1Segmentation

Solution Approach 2:

The system creates a universal content selection mechanism that works across different types of content items and additional content. The topic determination and content selection process is generalizable and can handle various content types uniformly, reducing the need for specialized handling of different content categories.

Inventive Principle:

Principle #6Universality (Multi-functionality)

Data Source

PatentUS9971755B2Selecting additional supplemental content for presentation in conjunction with a content item presented via a digital magazine

Publication Date: 2018.05.15 FLIPBOARD INC

AI summary

A digital magazine server provides a digital magazine including content items to a client device for presentation to a user. To increase user interaction with the digital magazine, the digital magazine server identifies a content item in the digital magazine and determines one or more topics associated with the identified content item. From the one or more topics, the digital magazine server identifies a topic and obtains candidate content items that are also associated with the identified topic. A candidate content item is selected from the candidate content item and the selected candidate content item is presented in conjunction with the identified content item.