Magnetic Product Retainer for Secure Interactive Retail Displays

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Solution Overview

Problem

Retailers face challenges in displaying products in a way that encourages customer interaction while preventing unauthorized removal, as existing display systems often compromise aesthetics and security.

Innovation Solution

A display system comprising a retainer with magnetic alignment and a retractable cable that securely holds products on a display stem, allowing customers to interact while ensuring the product returns to a predefined position, incorporating charging contacts for power supply.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of operation

If a display system allows customers to interact with and remove products for testing, then customer experience and product evaluation are improved, but security and prevention of unauthorized removal deteriorate

Engineering Contradiction:
Improvecustomer interactionVSAvoidsecurity
Core Design Contradiction:
Ease of operationVSReliability

Solution Approach 1:

The display system transitions from a static fixed display to a dynamic system where the product can be temporarily removed and returned. The cable remains coiled and flexible during customer interaction, then automatically retracts to secure the product back to its display position, providing both interaction freedom and security.

Inventive Principle:
Principle #15Dynamics

Solution Approach 2:

The automatic cable retraction system provides continuous feedback through tension detection. When the product is returned to the display area, the cable detects the position and automatically retracts, providing real-time security adjustment without customer intervention.

Inventive Principle:
Principle #23Feedback

2Ease of operation

If a retractable cable is used to allow product removal for testing, then customer interaction is improved, but cable visibility and aesthetic appearance worsen

Engineering Contradiction:
Improveproduct removalVSAvoidaesthetic appearance
Core Design Contradiction:
Ease of operationVSShape

Solution Approach 1:

The cable is designed as a thin, flexible element that can be easily concealed within the display structure when not in use. Its flexibility allows it to coil neatly and be hidden from view, while still providing the necessary function of allowing product removal and automatic retraction.

Inventive Principle:
Principle #30Flexible shells and thin films

Solution Approach 2:

The cable management system utilizes three-dimensional space by coiling the cable in multiple dimensions when retracted, allowing it to be hidden within the display structure rather than lying flat or visible along a single path, thereby improving aesthetic appearance.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

3Manufacturing precision

If magnetic alignment is used to automatically return products to predefined orientation, then product positioning precision is improved, but device complexity worsens

Engineering Contradiction:
Improveproduct orientationVSAvoidmagnetic alignment mechanism
Core Design Contradiction:
Manufacturing precisionVSDevice complexity

Solution Approach 1:

The system replaces complex mechanical positioning mechanisms (such as guides, slots, or adjustable mounts) with a magnetic alignment field. The magnetic field provides automatic orientation guidance without requiring physical constraints or complex mechanical structures, simplifying the overall device while achieving precise positioning.

Inventive Principle:
Principle #28Mechanics substitution (Replace mechanical system)

Solution Approach 2:

The magnetic alignment mechanism uses controllable magnetic field strength and direction as adjustable parameters to achieve precise product orientation. By changing magnetic field parameters rather than mechanical configurations, the system achieves positioning precision with simpler hardware.

Inventive Principle:
Principle #35Parameter changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enhances customer experience by allowing product interaction while maintaining security and aesthetics, ensuring products are returned to a desired orientation and position, and providing power through integrated charging contacts.

Implementation Method 1

the at least one first magnet is configured to cause rotation of the retainer body to a predefined orientation when at least a portion of the retainer body is disposed within the recess of the display stem, if the retainer body is not in the predefined orientation, and wherein the at least one first magnet is configured to cause the rotation by magnetic attraction to the at least one second magnet

Methodology Applied
Scientific EffectMagnetic attraction: Magnetism

Implementation Method 2

The first charging contacts and the second charging contacts may be in electrical communication when the retainer body is in the recess

Methodology Applied
Scientific EffectElectrical conduction: Conduction (electrical)

Data Source

PatentUS10206522B2Display systems and methods
Publication Date: 2019.02.19 APPLE INC
  • US10206522B2 patent drawing
  • US10206522B2 patent drawing
  • US10206522B2 patent drawing

AI summary

A display system and method for displaying a product is disclosed. The system may include a display stem and a retainer for holding the product. The retainer may include a bracket and a retainer body having a substantially smooth surface. The display stem may include a recess for receiving at least a portion of the retainer body. The retainer may be oriented on top of the display stem in one or more predetermined positions through the use of magnetic forces. The retainer may be returned to and held on top of the display stem using a retaining cable. The retainer body and recess may include charging contacts for delivering power to a product held by the retainer when the retainer body is received within the recess.