Magnifying Cap for Cosmetic Applicator Visibility

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Solution Overview

Problem

Cosmetic applicator systems face challenges in making the type of applicator head visible to consumers, especially when immersed in a product reservoir, leading to confusion among multiple products and increased costs due to bulky packaging.

Innovation Solution

A cosmetic applicator system with a permanently affixed, transparent magnifying cap over a non-functional second applicator head, providing optical magnification to reveal the structural details of the applicator head, allowing consumers to identify the type of applicator without separating the functional applicator from the reservoir.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Reliability

If the applicator head is immersed in the product reservoir for distribution, then the product is sealed and protected, but the applicator head becomes invisible to consumers

Engineering Contradiction:
Improveproduct sealingVSAvoidapplicator head visibility
Core Design Contradiction:
ReliabilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent creates a visual copy of the applicator head by forming a recess in the closure that replicates the shape and features of the actual applicator head. This recess is visible through the transparent reservoir wall, allowing consumers to identify the applicator type without exposing the actual applicator head. The copy serves the informational function while the real applicator remains immersed and protected in the reservoir.

Inventive Principle:
Principle #26Copying

2Difficulty of detecting and measuring

If temporary closure or seal is used to show applicator head, then visibility is improved, but packaging becomes bulky and costs increase

Engineering Contradiction:
Improveapplicator head visibilityVSAvoidpackaging structure
Core Design Contradiction:
Difficulty of detecting and measuringVSDevice complexity

Solution Approach 1:

The patent merges the closure structure with the visibility function by integrating the applicator head recess directly into the closure component. Instead of adding a separate temporary closure or external packaging shell, the closure itself is molded with the recess that displays the applicator head shape. This eliminates the need for bulky outer packaging while maintaining visibility and product protection.

Inventive Principle:
Principle #5Merging (Combining)

3Adaptability or versatility

If multiple mascara products are owned, then product variety is increased, but identification of applicator type becomes difficult

Engineering Contradiction:
Improveproduct varietyVSAvoidapplicator head identification
Core Design Contradiction:
Adaptability or versatilityVSDifficulty of detecting and measuring

Solution Approach 1:

The patent utilizes the transparency of the reservoir to create a visual display system where the applicator head recess can be viewed clearly. While color changes are not directly applied, the transparent design allows consumers to distinguish between different applicator types (such as brush vs. wand) across multiple products in the collection, enabling easy identification and selection among various mascara products.

Inventive Principle:
Principle #32Color changes

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables consumers to identify the applicator type in a fully assembled condition, reducing packaging costs and ensuring visibility throughout the product's life, while maintaining a sleek design.

Implementation Method 1

a magnifying cap is provided for the applicator that is not intended to be immersed in the product reservoir. This cap is permanently affixed, thus rendering that applicator non-functional. At least a portion of the magnifying cap is transparent and able to provide optical magnification

Methodology Applied
Scientific EffectOptical magnification: Lens

Data Source

PatentEP3116342B1Cosmetic applicator system comprising a magnifying cap for a non-functional applicator head
Publication Date: 2021.08.04 ELC MANAGEMENT LLC
  • EP3116342B1 patent drawingFigure 1A~1B
  • EP3116342B1 patent drawingFigure 2
  • EP3116342B1 patent drawingFigure 3A~3B

AI summary

A cosmetic applicator system that comprises a magnifying cap that produces a magnified image of a non-functioning applicator head.