Map Advertisement Placement Adjusting Value to Reduce Clutter
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Solution Overview
Problem
Existing online map systems face challenges in aesthetically presenting information by reducing clutter and increasing user utility, as advertisements can obscure important map landmarks and compete for attention, leading to reduced advertising value for businesses.
Innovation Solution
A system that determines adjusted values for advertisements based on base values and adjustment factors, selecting a subset of content items to present on a map, considering geographic locations and user requests, to optimize advertisement placement and reduce clutter.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Quantity of substance
If multiple advertisements are displayed on a map, then advertising revenue increases, but map clutter increases and aesthetic appeal decreases
Solution Approach 1:
The system dynamically adjusts the number and placement of advertisements based on map zoom level and available space parameters. At different zoom levels, the system changes which advertisements are displayed and how densely they are packed, optimizing both revenue and aesthetic appeal for each viewing context
Solution Approach 2:
Different regions of the map receive different advertisement densities based on local characteristics. The system identifies specific map areas where advertisements can be placed without obscuring important landmarks or creating excessive clutter, allowing high advertisement density in appropriate areas while maintaining clarity in others
2Quantity of substance
If advertisements are placed on map landmarks, then advertising value increases, but user utility decreases due to obscured information
Solution Approach 1:
The system applies advertisements partially to landmarks rather than completely obscuring them. Advertisements are positioned to cover only portions of landmarks that are less critical for identification, or are made semi-transparent, allowing users to still recognize the landmark while exposing them to the advertisement
Solution Approach 2:
The system introduces an intermediary layer between the advertisement and the landmark, using positioning algorithms to place advertisements in intermediate spaces around landmarks rather than directly on them, or using translucent overlays that allow landmark information to partially show through
3Quantity of substance
If advertisements compete for attention on the map, then advertising coverage increases, but user experience deteriorates due to attention fragmentation
Solution Approach 1:
The system segments advertisements into different categories and places them in distinct regions of the map. By grouping similar advertisements together and separating different types, the system reduces attention fragmentation while maintaining comprehensive advertising coverage across various map areas
Solution Approach 2:
The system dynamically adjusts advertisement visibility and placement based on user interaction patterns. When users show signs of attention fragmentation or frustration, the system can temporarily reduce advertisement prominence or reposition them, adapting to real-time user experience conditions
Data Source
AI summary
The subject matter of this specification can be embodied in, among other things, a system includes a map store, a map server, and a content server. The map server identifies a set of content items in which each content item is associated with a geographic location that is presented in a portion of a map, determines, for a given content item, an adjusted value of a given content item based at least in part on a base value for the content given item and a set of adjustment factors for one or more other content items in the set of content items, selects content items from the set of content items based on the adjusted values, and provides data that present the selected content items on the portion of the map presented at the device.