Map-Based Advertising System for Relevance and View Context
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Solution Overview
Problem
Traditional location-based advertisement delivery systems may not provide the most relevant advertisements to users, as they are limited to the user's immediate location, which can result in users missing relevant ads when they are not close enough to the advertisement's origin, and advertisers do not maximize their advertising value.
Innovation Solution
A map-based advertising system that allows advertisements to be displayed outside the user's current map view, with an indication provided to the user if an advertisement is outside the viewed area, enabling the user to adjust the map view to see the advertisement, thereby expanding the effective range of advertisements and improving relevance.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisements are delivered based solely on user location, then the system is simple to implement, but the advertisements may not be relevant to the user
Solution Approach 1:
The patent segments the advertisement delivery system into multiple independent components: location-based filtering, map view analysis, and advertisement matching. This allows the system to handle complex requirements through modular processing, improving ad relevance while maintaining manageable system complexity through functional decomposition.
Solution Approach 2:
The patent introduces a new dimension to advertisement delivery by considering not only user location but also the specific map view context (zoom level, displayed area, user interactions). This multi-dimensional approach enables more relevant advertisements to be delivered by analyzing both where the user is and what they are looking at on the map.
2Quantity of substance
If advertisements are limited to the user's current map view, then the display is simple, but users miss relevant ads outside the viewed area
Solution Approach 1:
The system performs preliminary analysis of the user's map view context (current displayed area, zoom level, navigation direction) before delivering advertisements. This preliminary action allows the system to proactively identify and deliver relevant advertisements that may be outside the current view, ensuring users don't miss relevant ads while maintaining simple interaction.
Solution Approach 2:
The patent introduces an intermediary mechanism that bridges the gap between user location and advertisement delivery. The system analyzes the map view context as an intermediary factor, determining which advertisements should be delivered based on both user location and the specific viewing context, thereby increasing ad quantity while maintaining ease of operation.
3Productivity
If the advertisement delivery system considers only location, then the implementation is straightforward, but advertisers do not maximize their value
Solution Approach 1:
The patent introduces dynamic factors into the advertisement delivery system, including real-time analysis of map view context, zoom level, and user interactions. This dynamic approach allows the system to adapt advertisement delivery to the user's current viewing context, maximizing advertiser value while managing processing complexity through efficient real-time analysis.
Solution Approach 2:
The system changes the parameters used for advertisement selection from solely location-based to a combination of location, map view context, zoom level, and user interaction parameters. This parameter expansion allows advertisers to maximize their value by targeting users based on multiple contextual factors, while the system manages processing complexity through optimized parameter evaluation.
Data Source
AI summary
A method, apparatus and computer program product are provided for implementing a map-based advertising system. In one example embodiment, a method is provided that includes causing a graphical geographic representation of a bounded area to be displayed, receiving advertising content comprising at least one location, and determining whether the location lies within the bounded area. The method further includes causing at least a portion of the advertising content to be displayed and causing a representation of the at least one location to be displayed within the graphical geographic representation of the bounded area in an instance in which the location lies within the bounded area.