Map Polygon Selector for Precise Geographic Data Retrieval
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Solution Overview
Problem
Current methods for businesses to target specific customers, such as non-targeted advertising, limited statistical data, and telemarketing, lack precision and often rely on outdated or generalized information, failing to account for customer desires or needs effectively.
Innovation Solution
A system and method for generating user-specified information by selecting points on a map to form a closed polygon, using a selector tool with a user interface, validation module, and geometry engine to retrieve data within the defined area, allowing for precise geographic-based queries.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If non-targeted advertising systems such as mass mailings are used, then businesses can reach a general geographic area, but they lack the ability to target specific potential customers for specific products or services
Solution Approach 1:
The patent segments the general geographic area into specific targetable regions using map-based polygon selection. Users can define precise geographic boundaries by selecting points on a map, which divides the broad market into customizable segments. This allows businesses to target specific neighborhoods or regions while maintaining the ability to reach multiple segments simultaneously through the defined polygon area.
Solution Approach 2:
The patent adds a geographic spatial dimension to customer targeting by integrating map data with database queries. Instead of relying solely on traditional database fields, the system incorporates map coordinates and geographic boundaries as a new dimension for defining target audiences. This spatial dimension enables precise geographic-based marketing campaigns that were not possible with conventional database-only approaches.
2Measurement precision
If previously compiled statistical data is purchased, then businesses can narrow the target audience, but the data is limited to small samples and is typically historical and generalized
Solution Approach 1:
The patent performs preliminary geographic area definition through map-based polygon selection before executing database queries. By pre-defining the target geographic boundaries interactively, the system prepares the search space in advance, allowing subsequent queries to efficiently retrieve current, relevant data within those precise boundaries rather than relying on pre-compiled historical statistics.
3Loss of information
If telemarketing surveys are conducted, then businesses can gather customer information, but they must contact all potential customers without knowledge of purchase likelihood
Solution Approach 1:
The patent segments the potential customer base by geographic location using map-based polygon selection. This spatial segmentation allows businesses to define and target specific geographic areas containing potential customers, rather than contacting all customers indiscriminately. The system retrieves data for customers within the defined polygon boundaries, enabling focused outreach to high-probability prospects in specific locations.
Solution Approach 2:
The patent applies local quality by allowing different geographic regions to have different targeting characteristics. Each polygon selection defines a unique local area with its own set of potential customers, enabling businesses to tailor marketing efforts to specific local markets rather than applying a uniform approach to all customers. This localizes the marketing strategy to match regional preferences and behaviors.
4Productivity
If commercial database services are used with command line interfaces, then businesses can efficiently generate useful information, but the databases are limited and do not allow queries based on geometric shapes
Solution Approach 1:
The patent introduces a geometric spatial dimension to database queries by integrating map-based polygon selection with database search functionality. Instead of relying solely on traditional command-line text queries, the system allows users to define query areas visually on a map by selecting points that form polygons. This geometric dimension is then translated into database queries, enabling flexible spatial-based information retrieval that combines visual intuitiveness with database efficiency.
Solution Approach 2:
The patent introduces a map-based polygon selection interface as an intermediary between the user and the database system. This intermediary layer translates visual map interactions into structured database queries, bridging the gap between user-friendly geographic selection and efficient data retrieval. The polygon definition serves as a mediator that converts spatial concepts into executable search criteria without requiring users to learn complex query languages.
Data Source
AI summary
An embodiment relates generally a method of generating user-specified information. The method includes selecting a plurality of points on a map, where the plurality of points forms a closed polygon. The method also includes determining a plurality of coordinate pairs, where each coordinate pair is associated with a point from the plurality of points. The method also includes retrieving user specified information for an area enclosed by the plurality of coordinate pairs.