Map-Based Promotion Search With Time and Travel Region Filtering
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Solution Overview
Problem
Current systems for consumers to search for promotions lack intuitive methods, especially on mobile devices, and fail to provide efficient location-based and time-specific search functionalities for travel-related promotions.
Innovation Solution
A method and apparatus that allow consumers to search for promotions by accessing a map, inputting a time period and circumscribed region, and receiving travel-related promotions redeemable within that area, with options to store search criteria and receive alerts when matching promotions become available.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of operation
If consumers use traditional search methods for promotions, then they can find some promotions, but the search process is not intuitive and fails to provide timely and relevant information based on location and time
Solution Approach 1:
The system performs preliminary actions by automatically obtaining the consumer's location data and current time, and pre-filtering promotions based on these parameters before the consumer even initiates a search. This eliminates the need for consumers to manually input location and time, making the search intuitive while ensuring information relevance.
Solution Approach 2:
The system enables self-service by automatically using the consumer's device location and time to search for relevant promotions without requiring manual input. The consumer simply opens the application and receives tailored promotion results based on their current context, making the process intuitive and information highly relevant.
2Loss of information
If the system provides comprehensive promotion information, then consumers can find relevant promotions, but the system complexity increases
Solution Approach 1:
The system employs a universal search mechanism that handles multiple promotion types (travel, dining, entertainment, etc.) through a single integrated interface. The same search functionality automatically adapts to different promotion categories by using location and time parameters, providing comprehensive information without increasing system complexity.
Solution Approach 2:
The system changes parameters by dynamically filtering promotions based on location coordinates and time stamps. Instead of creating complex separate systems for different promotion types, it uses parameter-based filtering (location, time, category) to provide comprehensive promotion information through a unified, simple search process.
3Loss of information
If the system searches for promotions in real-time based on location and time, then relevant promotions are provided, but the search speed and responsiveness may be reduced
Solution Approach 1:
The system performs preliminary filtering of promotions based on location and time parameters before the consumer initiates a search. By pre-organizing promotions according to these criteria, the system can quickly retrieve relevant results without performing complex real-time filtering during the search process, thus maintaining both timeliness and speed.
4Measurement precision
If the system requires manual input of search criteria, then precise promotion search is possible, but the ease of operation decreases
Solution Approach 1:
The system enables self-service by automatically obtaining the consumer's location data from the device and using the current time, eliminating the need for manual input. This maintains precise search criteria (accurate location coordinates and time stamps) while significantly improving ease of operation, as consumers simply open the application and receive tailored results without any input required.
Data Source
AI summary
Methods, apparatuses, and computer program products are provided herein for improving consumer interactions with Marketing and Promotion Service systems. In one embodiment, a method for searching for promotions is provided which includes accessing a map to be displayed to a consumer; receiving input comprising a time period; and receiving input comprising a circumscribed region on a map, wherein the circumscribed region provides an indication of an area in which the consumer is planning to travel. The method further includes searching, by a processor, for promotions within the circumscribed region that are redeemable during the time period and generating an impression comprising one or more promotions returned from the searching for promotions, wherein the impression includes at least one promotion related to travel. A corresponding apparatus and computer program product are also provided.