Map-Based Service Notification for Beacon-Free Store Layouts
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Solution Overview
Problem
Existing beacon systems require labor-intensive repositioning of transmitters when commodities are replaced or layouts change, and struggle to adapt to individual customer interests and moods within a store.
Innovation Solution
An information processing device with a service management unit that manages notification positions based on user interest and a user management unit that identifies and notifies users within a defined range, using map information to provide targeted service notifications without physical beacons.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If beacon transmitters are physically installed and repositioned to match commodity replacements or layout changes, then service content can be provided at appropriate locations, but labor requirements increase significantly
Solution Approach 1:
The patent creates a virtual copy of the store layout as map information, where notification positions are defined as coordinate data rather than physical objects. This virtual mapping allows the system to adapt to layout changes by simply updating coordinate data without physical repositioning of hardware components.
Solution Approach 2:
The patent replaces the mechanical system of physically moving beacon transmitters with an information-based system using map information and coordinate data. The notification positions are defined by coordinates in the map information, eliminating the need for physical repositioning while maintaining adaptability to layout changes.
2Loss of information
If content recommendation is based on purchase history or member registration information, then service content can be provided, but the system cannot grasp real-time customer interests or mood changes
Solution Approach 1:
The patent implements feedback by detecting the user terminal's position in real-time and comparing it with notification positions defined in the map information. This continuous position detection and comparison enables the system to respond to current user location and inferred interests, rather than relying solely on historical data.
Solution Approach 2:
The patent performs preliminary action by pre-defining multiple notification positions and their associated service content in the map information before the user arrives. When the user terminal reaches any of these pre-defined positions, the corresponding content is immediately provided, enabling rapid response without real-time analysis delays.
3Reliability
If beacon transmitters are repositioned for every commodity replacement or layout change, then accurate service delivery is maintained, but the complexity of system management increases
Solution Approach 1:
The patent replaces the complex mechanical system of physically repositioning beacon transmitters with a simplified information management system. Notification positions are stored as coordinate data in map information, which can be updated without physical intervention, thereby maintaining service delivery accuracy while reducing management complexity.
Solution Approach 2:
The patent creates a universal map information structure that serves multiple functions: it defines store layout, specifies notification positions, and associates service content with coordinates. This multi-functional data structure eliminates the need for separate physical configuration systems for each function, reducing overall system management complexity.
Data Source
AI summary
An information processing device (10) according to an embodiment includes: a service management unit (120) that manages a notification position for providing notification of provision of a service corresponding to a degree of interest of a user, the notification position being arranged with respect to map information, and a user management unit (110) that acquires, based on the map information, a position of a user terminal (20) identified based on identification information for identifying the user and transmits notification to the user terminal (20) when the position of the user terminal (20) is within a notification range of the notification position.