3D Apparel Modeling with Markers for E-commerce Visualization

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Solution Overview

Problem

E-commerce systems struggle to provide accurate, three-dimensional models of products and allow customization, leading to difficulties in consumers determining the actual design and appearance of items, which results in lower purchase rates.

Innovation Solution

A software-based product modeling system that uses markers on products to create realistic, three-dimensional images with customizable designs, allowing consumers to preview how products will look on a human model or other surfaces, including irregular surfaces, and enabling the integration of designs into videos.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If two-dimensional product images are used on e-commerce websites, then the system is simple to implement, but consumers cannot accurately determine the actual design and appearance of products

Engineering Contradiction:
Improveproduct appearance accuracyVSAvoidmodeling system complexity
Core Design Contradiction:
Measurement precisionVSDevice complexity

Solution Approach 1:

The patent creates a digital three-dimensional copy of the physical product by capturing images with markers and generating a virtual model that replicates the product's appearance, design, and characteristics. This digital copy can be manipulated and viewed from multiple angles, providing accurate product representation without requiring physical samples.

Inventive Principle:
Principle #26Copying

Solution Approach 2:

The patent transitions from two-dimensional product images to three-dimensional digital models. By adding the third dimension, consumers can view products from multiple angles and perspectives, gaining comprehensive understanding of product appearance, fit, and design that flat images cannot provide.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If standard product models are used, then the system is easy to operate, but consumers cannot customize products with their own designs

Engineering Contradiction:
Improveproduct customization capabilityVSAvoidsystem operation simplicity
Core Design Contradiction:
Adaptability or versatilityVSEase of operation

Solution Approach 1:

The patent creates a dynamic system where the digital product model can be modified in real-time. Users can upload custom designs, apply them to the three-dimensional model, and preview the customized product. The system dynamically adjusts the model to accommodate different designs, colors, and configurations while maintaining operational simplicity through automated processing.

Inventive Principle:
Principle #15Dynamics

3Loss of information

If flat images are displayed to consumers, then the display system is simple, but consumers cannot visualize how products will look in real life

Engineering Contradiction:
Improveproduct visualization informationVSAvoidmodeling system complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent adds the third dimension to product representation, transforming flat two-dimensional images into three-dimensional digital models. This enables consumers to view products from multiple angles, understand spatial relationships, and visualize how products will look and fit in real-life scenarios, preserving comprehensive visual information.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

4Reliability

If consumers cannot preview customized products, then the system is simpler to implement, but purchase rates decrease due to uncertainty

Engineering Contradiction:
Improvepurchasing decision accuracyVSAvoidmodeling system complexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent enables preliminary visualization of customized products before purchase. Users can apply their custom designs to the three-dimensional model, preview the complete customized product from multiple angles, and make informed purchasing decisions. This preliminary action of visualization reduces uncertainty and increases purchase confidence.

Inventive Principle:
Principle #10Preliminary action

Data Source

PatentUS9947076B2Product modeling system and method
Publication Date: 2018.04.17 ZAZZLE INC
  • US9947076B2 patent drawing
  • US9947076B2 patent drawing
  • US9947076B2 patent drawing

AI summary

A product modeling system and method are provided. On one embodiment, the product modeling system is used to model a piece of apparel, such as a shirt, with a design wherein the model with the design is used to display the piece of apparel with the design to a consumer.