Markerless AR Recognition for Printed Materials

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Solution Overview

Problem

Current augmented reality technologies face limitations in recognizing and interacting with real-world objects, particularly printed materials, as they often require specific markers or codes, restricting flexibility and updating capabilities, and struggle with recognizing objects under varying conditions or angles.

Innovation Solution

The system enables automatic recognition of 2D or 3D real-world objects using a smart device or AR glasses, allowing for the superimposition of digital overlays that can include videos, shopping options, or other information, without the need for QR codes or hidden signatures, and allows for dynamic updates and flexible definition of recognition areas, enabling interaction with a wide range of printed materials, including those without pre-existing AR markers.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Measurement precision

If AR technologies use specific markers or codes for recognition, then recognition accuracy is improved, but flexibility and adaptability deteriorate

Engineering Contradiction:
Improverecognition accuracyVSAvoidflexibility
Core Design Contradiction:
Measurement precisionVSAdaptability or versatility

Solution Approach 1:

The patent extracts the recognition function from requiring external markers or codes and implements it through direct image processing of the printed material itself. The system captures images of printed materials and uses image recognition algorithms to identify and interact with the content without needing separate AR markers, thereby eliminating the dependency on additional components while maintaining recognition capability.

Inventive Principle:
Principle #2Taking out (Extraction)

Solution Approach 2:

The system makes the AR device universally applicable to various printed materials by implementing a general-purpose image recognition system that can identify different types of printed content (advertisements, articles, images) without requiring specific marker types. This multi-functional approach allows the same system to handle diverse printed materials, enhancing flexibility and adaptability.

Inventive Principle:
Principle #6Universality (Multi-functionality)

2Reliability

If AR technologies use pre-existing markers or codes, then recognition reliability is improved, but device complexity and manufacturing complexity worsen

Engineering Contradiction:
Improverecognition reliabilityVSAvoidcomplexity
Core Design Contradiction:
ReliabilityVSDevice complexity

Solution Approach 1:

The patent removes the requirement for pre-existing markers or codes from the system architecture. Instead of relying on these additional elements, the system directly processes and recognizes printed material through image capture and analysis, thereby reducing device complexity and eliminating the need for marker integration while maintaining recognition reliability through advanced image processing algorithms.

Inventive Principle:
Principle #2Taking out (Extraction)

3Measurement precision

If AR technologies require specific markers or codes, then recognition precision is improved, but ease of operation worsens

Engineering Contradiction:
Improverecognition precisionVSAvoidease of use
Core Design Contradiction:
Measurement precisionVSEase of operation

Solution Approach 1:

The system enables printed materials to serve themselves as recognition targets without requiring additional markers or codes. The printed content inherently contains the information needed for recognition, and the system automatically processes this information through image capture and analysis, making the interaction more intuitive and easier for users without requiring them to locate or interpret separate marker elements.

Inventive Principle:
Principle #25Self-service

Data Source

PatentUS20220189161A1Augmented, virtual and mixed-reality content selection & display for flyers
Publication Date: 2022.06.16 TECHINVEST CO LTD
  • US20220189161A1 patent drawing
  • US20220189161A1 patent drawing
  • US20220189161A1 patent drawing

AI summary

A flyer information system recognizes a real world object relating to a flyer based transaction and uses augmented, mixed and/or virtual reality to display information relating to the transaction on a smart device such as a smartphone or AR glasses.