Online Marketing Platform Viral Content Tracking
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Solution Overview
Problem
Traditional online marketing methods, such as television and radio, rely on audience size for cost determination, whereas the Internet allows for more quantifiable measurements like cost-per-click, but lacks effective mechanisms for tracking and leveraging user-generated content for viral marketing campaigns.
Innovation Solution
An online marketing platform that enables users to create and engage with campaigns, track user-generated content submissions, and propagate them across the web, using a cost-per-engagement model to quantify interactions and facilitate viral distribution.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Ease of manufacture
If traditional online marketing methods (television, radio) use audience size for cost determination, then cost measurement is simple, but the ability to track and leverage user-generated content for viral marketing is lost
Solution Approach 1:
The patent introduces a platform as an intermediary between advertisers and users that performs dual functions: it provides standardized cost measurement tools (like CPM and CPC tracking) while simultaneously capturing and analyzing user-generated content and engagement data. This intermediary platform resolves the contradiction by offering both the simplicity of traditional metrics and the versatility of viral content tracking in a unified system.
2Measurement precision
If the Internet uses cost-per-click (CPC) model with quantifiable measurements, then response tracking is improved, but mechanisms for leveraging user-generated content for viral distribution are insufficient
Solution Approach 1:
The patent merges quantifiable response tracking (CPC, CPM metrics) with user-generated content propagation mechanisms into a unified marketing platform. The system combines precise measurement capabilities with automated content distribution features, allowing advertisers to simultaneously track responses and leverage viral distribution of user-generated content through integrated tools.
Solution Approach 2:
The platform implements feedback loops where user-generated content and engagement metrics are continuously tracked and fed back to advertisers in real-time. This feedback mechanism enables advertisers to see both precise response measurements and viral propagation effectiveness, allowing them to adjust campaigns based on combined data from traditional metrics and social sharing performance.
3Measurement precision
If a platform tracks all user engagements with campaigns, then measurement precision is improved, but system complexity increases
Solution Approach 1:
The patent segments engagement tracking into distinct, manageable categories (views, clicks, shares, comments, likes) with standardized measurement protocols for each type. This segmentation allows the platform to track comprehensive user interactions while maintaining system manageability through modular tracking components and standardized data structures for different engagement types.
Data Source
AI summary
Online marketing platforms are disclosed that harness user generated content to encourage the viral sharing and tracking of online marketing campaigns. One embodiment includes a campaign hosting system including a database connected to a network, a campaign creation device connected to the network and a plurality of user devices connected to the network. In addition, the campaign creation device is configured to provide campaign information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create an online campaign that is customized according to the campaign information and to store the campaign as one of a plurality of online campaigns in the database, at least one of the user devices is configured to provide profile information to the campaign hosting system via the network, the campaign hosting system is configured to automatically create a user profile using the profile information and to store the user profile as one of a plurality of user profiles in the database, each user device is configured to engage with the online campaign by communicating with the campaign hosting system via the network and each user device is configured to access the user profile by communicating with the campaign hosting system via the network.