Marketing Segmentation Node Aggregation for Database Query Optimization
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Solution Overview
Problem
Campaign management systems face performance issues due to inefficient segmentation processes, leading to increased processing time and costs, as they typically focus on optimizing individual SQL statements rather than the entire segmentation process, resulting in delays and resource overload.
Innovation Solution
A node-based marketing management system that aggregates campaign management nodes into a single SQL statement, uses dynamic temp tables to speed up downstream processing, and optimizes workflow automation to reduce database queries and improve query performance across the entire segmentation plan.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If multiple individual SQL statements are executed for each segmentation node, then each node can be processed independently, but the total processing time and database query overhead increase significantly
Solution Approach 1:
The patent combines multiple individual SQL statements into a single batched SQL statement that processes multiple segmentation nodes simultaneously. Instead of executing one SQL query per node, the system consolidates queries for multiple nodes into one statement, reducing database round-trip overhead and improving overall processing throughput while maintaining independent node processing capabilities.
2Ease of operation
If segmentation data is streamed and inserted into tables or files for each node, then node-level processing is simplified, but the number of processing steps and I/O operations increases
Solution Approach 1:
The patent eliminates intermediate streaming and inserting operations by having the batched SQL statement return results directly in the required format. Instead of executing individual insert operations for each node, the consolidated query retrieves all necessary data in one operation, reducing I/O overhead and simplifying the processing workflow while maintaining node-level operational simplicity.
3Reliability
If performance optimization focuses on individual SQL statements, then each query can be tuned independently, but the overall segmentation plan performance does not scale efficiently
Solution Approach 1:
The patent creates a universal batched SQL execution mechanism that handles multiple segmentation nodes through a single optimized statement. This multi-functional approach allows the system to process various node types and criteria combinations through one standardized batched query interface, improving scalability and throughput while maintaining the reliability of individual query execution through proven SQL optimization techniques.
4Adaptability or versatility
If hundreds of database queries are sent to resolve a campaign segmentation, then comprehensive node coverage is achieved, but database load and processing costs increase
Solution Approach 1:
The patent consolidates hundreds of individual database queries into a single batched SQL statement that retrieves data for multiple segmentation nodes simultaneously. This approach maintains comprehensive node coverage and adaptability to different segmentation criteria while dramatically reducing database load, processing resources, and associated costs by eliminating redundant query overhead.
Data Source
AI summary
The present invention involves a computer system and method which implements a marketing management system. The computer comprises a processor, at least one database containing marketing information, and a database segmentation manager the segmentation manager is coupled to the processor and database. The database segmentation manager includes a node organizer for maintaining concatenated nodes defining a subset of data from the database. The node organizer includes a dataset node for creating a subset of said database according to query criteria and creating a temp table storing a portion of the fields and rows obtained by the query criteria. The segmentation manager further includes universe display software enabling an external user to view the database and nodes. The computer further has a graphic workflow manager capable of providing a visual representation with a plurality of items from the database and having a place and an order of a plurality of work tasks relating to the database.