Marketing Support Apparatus for Privacy-Preserving Customer Evaluation
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Solution Overview
Problem
Existing digital marketing techniques struggle to effectively utilize customer information while ensuring customer privacy, especially when the holder of the customer information and the marketing entity are different.
Innovation Solution
A marketing support apparatus and system that registers concealed customer information, acquires calculation logic from business operators to evaluate potential customers, calculates an evaluation value from the concealed data, and outputs information based on this value, all while maintaining customer privacy.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Object-affected harmful factors
If customer information is concealed to protect privacy, then customer privacy is protected, but the ability to perform detailed marketing analysis is reduced
Solution Approach 1:
The patent introduces a marketing support apparatus as an intermediary between the customer information management apparatus and the business operator. This intermediary receives concealed data, performs marketing analysis using calculation logic, and outputs results without exposing the original customer information. The intermediary enables marketing functionality while maintaining privacy protection through its mediating role in the information flow.
Solution Approach 2:
The patent creates a copy of the customer information in concealed form (encrypted or anonymized data) that preserves the necessary statistical properties for marketing analysis while removing personally identifiable information. This copied concealed data can be freely analyzed without compromising the privacy of the original customer information stored in the customer information management apparatus.
2Measurement precision
If calculation logic is acquired from business operators to enable detailed marketing, then marketing precision is improved, but the complexity of the system increases
Solution Approach 1:
The patent implements dynamic calculation logic that can be flexibly adjusted based on different marketing objectives. The business operator can input or modify calculation logic (such as scoring formulas or evaluation criteria) without changing the underlying system structure. This dynamic approach allows precise marketing evaluation while keeping the system adaptable and relatively simple through configuration rather than structural complexity.
Data Source
AI summary
A marketing support apparatus includes: a registration unit that registers, in a first database, concealed data obtained by concealing customer information acquired from a customer information management apparatus, an acquisition unit that acquires, from a predetermined business operator, a calculation logic for calculating an evaluation value indicating a degree of a potential customer based on the customer information, a calculation unit that calculates the evaluation value from the concealed data using the calculation logic, and an output unit that outputs output information based on the evaluation value.