Mascara Applicator With Alternating Helix Winding Directions

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Solution Overview

Problem

Mascara applicators face challenges in balancing load distribution and flexibility, making it difficult to find a compromise between effective product restitution and comfortable use, as the pitch of the helix affects both the combing and lash volume, leading to inconsistent make-up effects.

Innovation Solution

An applicator design with at least two arms extending along a main axis, featuring portions that wind in different directions, alternating between application and storage areas, allowing for efficient product restitution and application without excess product, and providing ease and comfort of use regardless of rotation direction.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Ease of manufacture

If the pitch of the helix is increased to improve combing effect, then the applicator becomes less flexible, but this reduces comfort of use and load distribution

Engineering Contradiction:
Improvecombing effectVSAvoidcomfort of use
Core Design Contradiction:
Ease of manufactureVSEase of operation

Solution Approach 1:

The applicator is divided into multiple arms (at least two) that can be independently configured with different winding directions and pitches. This segmentation allows each arm to be optimized for specific functions - some arms can provide combing effect while others maintain flexibility, resolving the contradiction between combing performance and comfort of use.

Inventive Principle:
Principle #1Segmentation

2Ease of operation

If the pitch of the helix is decreased to improve flexibility and comfort, then the applicator becomes too flexible for effective combing, but this compromises the combing effect

Engineering Contradiction:
ImproveflexibilityVSAvoidcombing effect
Core Design Contradiction:
Ease of operationVSEase of manufacture

Solution Approach 1:

Different portions of the applicator arms have different local qualities - specifically, different winding directions and pitches in different sections. This allows the applicator to have regions optimized for combing (stiffer, appropriate pitch) and regions optimized for flexibility (different pitch), simultaneously achieving both combing effect and comfort of use.

Inventive Principle:
Principle #3Local quality

3Device complexity

If a single helix direction is used to simplify manufacturing, then the applicator structure is simple, but this limits the ability to provide both combing and lash volume effects

Engineering Contradiction:
Improveapplicator structureVSAvoidmake-up effects
Core Design Contradiction:
Device complexityVSAdaptability or versatility

Solution Approach 1:

The applicator employs asymmetric design with arms winding in different directions (clockwise and counter-clockwise) around the central axis. This asymmetric configuration enables the applicator to provide multiple make-up effects (combing, lash volume) simultaneously, overcoming the limitation of single-direction helices while maintaining reasonable manufacturing complexity.

Inventive Principle:
Principle #4Asymmetry

4Ease of operation

If the arms are made with varying cross-section to optimize performance, then the applicator provides better load distribution, but this increases manufacturing complexity

Engineering Contradiction:
Improveload distributionVSAvoidmanufacturing complexity
Core Design Contradiction:
Ease of operationVSDevice complexity

Solution Approach 1:

The applicator arms feature variable cross-sectional parameters along their length, with the cross-section changing from the proximal end to the distal end. This parameter variation optimizes load distribution and mechanical performance while the consistent pattern of variation keeps manufacturing complexity manageable through standardized production processes.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS20240292941A1Applicator for a cosmetic product, in particular mascara, associated applicator assembly and method for manufacturing such an applicator
Publication Date: 2024.09.05 ALBEA SERVICES SAS
  • US20240292941A1 patent drawing
  • US20240292941A1 patent drawing
  • US20240292941A1 patent drawing

AI summary

The invention relates to an applicator for a cosmetic product comprising at least two arms extending along a main longitudinal axis of extension, referred to as the main axis (X), from a proximal end extended by a sleeve towards a free distal end opposite to the proximal end, at least one of the arms comprises at least two portions (A, B, C), at least one of the portions (A, B, C) presenting a longitudinally winding of a different direction.