Mascara Composition Using Polyacrylate for Rapid Drying and Volume

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Solution Overview

Problem

Current mascara compositions do not effectively enhance eyelash length, volume, and lift while also drying rapidly, leading to suboptimal performance in appearance and application.

Innovation Solution

A mascara composition incorporating a polyacrylate component, optionally including polyvinylpyrrolidone, acrylate copolymer, acrylic acid copolymer, eicosene copolymer, structurant, and fiber components, which are processed to create a formulation that rapidly dries and visibly lengthens and volumizes eyelashes.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Quantity of substance

If traditional mascara compositions are used, then application is straightforward, but eyelash length, volume, and lift enhancement is insufficient

Engineering Contradiction:
Improveeyelash length and volume enhancementVSAvoidperformance consistency
Core Design Contradiction:
Quantity of substanceVSReliability

Solution Approach 1:

The patent uses a composite polymer system combining polyacrylate, polyvinylpyrrolidone, acrylate copolymer, and acrylic acid copolymer to achieve multiple functions simultaneously. This composite approach enables the mascara to provide both significant eyelash enhancement (up to 200% length and 15 times volume increase) and reliable consistent performance through the synergistic effects of different polymer components

Inventive Principle:
Principle #40Composite materials

2Loss of time

If mascara composition is formulated for rapid drying, then application efficiency improves, but eyelash appearance enhancement may be compromised

Engineering Contradiction:
Improvedrying timeVSAvoideyelash length and volume enhancement
Core Design Contradiction:
Loss of timeVSQuantity of substance

Solution Approach 1:

The patent optimizes the molecular weight, concentration, and composition ratios of multiple polymer components to achieve rapid drying (within minutes) while maintaining strong eyelash enhancement effects. The specific parameter optimization of polymer composition allows the mascara to dry quickly without sacrificing the 200% length and 15 times volume enhancement capabilities

Inventive Principle:
Principle #35Parameter changes

3Quantity of substance

If mascara provides significant eyelash enhancement, then appearance improves, but drying time increases

Engineering Contradiction:
Improveeyelash length and volume enhancementVSAvoiddrying time
Core Design Contradiction:
Quantity of substanceVSLoss of time

Solution Approach 1:

The multi-polymer composite formulation enables the mascara to deliver extreme eyelash enhancement (200% length, 15 times volume) while maintaining rapid drying properties. The synergistic combination of different polymer types achieves both high enhancement and fast drying simultaneously, resolving the trade-off between these two desirable properties

Inventive Principle:
Principle #40Composite materials

Data Source

PatentUS20240016722A1Mascara composition and method of making
Publication Date: 2024.01.18 COTY INC
  • US20240016722A1 patent drawing

AI summary

Various embodiments disclosed relate to a mascara composition. The mascara composition includes a polyacrylate component. The mascara composition further optionally includes at least one of a polyvinylpryrrollidone component, an acrylate copolymer component, an acrylic acid copolymer component, an eicosene copolymer component, a structurant component, and a fiber component.