Semi-Permanent Mascara Composition and Twisted-Wire Brush

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Solution Overview

Problem

Conventional mascaras, including long-wear varieties, tend to wear off quickly, requiring frequent reapplication and resulting in clumping issues due to their tacky nature, and do not provide a suitable look for extended periods, especially beyond 24 hours.

Innovation Solution

A semi-permanent mascara composition with a film former concentration of 15-35% and small particle size pigments and thickeners, applied with a twisted-wire brush to maintain a smooth, glossy appearance for over 24 hours without clumping, using a formula with suitable viscosity and a continuous film that resists flaking and transfer.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Duration of action of moving object

If the mascara composition is made tackier to stay on lashes for extended period, then the duration of action is improved, but the appearance quality deteriorates due to undesirable clumps

Engineering Contradiction:
Improvewear durationVSAvoidappearance quality
Core Design Contradiction:
Duration of action of moving objectVSShape

Solution Approach 1:

The patent changes the chemical parameters of the mascara composition by incorporating specific film-forming polymers (polyvinylpyrrolidone, polyacrylamide, carboxymethylcellulose) in controlled concentrations (0.1-10%, 0.01-1%, 0.01-1% respectively). These parameter changes enable the mascara to form a flexible film that adheres to lashes without excessive tackiness, resolving the contradiction between extended wear duration and clump-free appearance.

Inventive Principle:
Principle #35Parameter changes

Solution Approach 2:

The patent creates a composite mascara formulation combining multiple functional components: film-forming polymers for adhesion, waxes (beeswax, carnauba wax, candelilla wax) for structure and flexibility, pigments for color, and conditioning agents. This composite material approach allows the mascara to achieve both long wear duration and smooth, clump-free application by distributing functional properties across different materials.

Inventive Principle:
Principle #40Composite materials

2Shape

If conventional mascara is reapplied throughout the day, then the appearance quality is maintained, but the loss of time increases due to frequent reapplication

Engineering Contradiction:
Improveappearance qualityVSAvoidreapplication time
Core Design Contradiction:
ShapeVSLoss of time

Solution Approach 1:

The patent achieves continuous wear protection by formulating a mascara that maintains its aesthetic appearance and adhesion properties throughout the day without requiring reapplication. The film-forming polymers and wax combination creates a durable coating that resists smudging, flaking, and fading, allowing the useful action (aesthetic enhancement) to continue uninterrupted for extended periods.

Inventive Principle:
Principle #20Continuity of useful action

3Ease of operation

If molded plastic brush is used for high viscosity mascara, then the ease of operation is improved, but the manufacturing precision deteriorates due to clumping

Engineering Contradiction:
Improveapplication easeVSAvoidlash separation precision
Core Design Contradiction:
Ease of operationVSManufacturing precision

Solution Approach 1:

The patent modifies the viscosity parameter of the mascara composition through careful selection and concentration of film-forming polymers and waxes. The viscosity is optimized to allow smooth application with molded plastic brushes while preventing clumping, achieving both ease of operation and precise lash separation. The specific polymer concentrations (0.1-10% PVP, 0.01-1% polyacrylamide) control the rheological properties to enable this dual performance.

Inventive Principle:
Principle #35Parameter changes

Data Source

PatentUS9173824B2Mascara and applicator
Publication Date: 2015.11.03 NOXELL CORP
  • US9173824B2 patent drawing
  • US9173824B2 patent drawing
  • US9173824B2 patent drawing

AI summary

A semi-permanent mascara product that includes a supply of a semi-permanent mascara composition disposed in a container and a twisted-wire brush for applying the mascara to the eyelashes of a user. The combination of the semi-permanent mascara and twisted-wire brush provides improved eyelash separation and reduced clumping versus the same mascara composition and an unsuitable molded plastic brush.