Mascot Character Display for Personalized Content Recommendations
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Solution Overview
Problem
Existing information processing systems for recommending television programs often fail to accurately match user preferences, leading to user dissatisfaction when recommended content is not of interest, and the presentation mode can offend users if they do not find the recommended programs appealing.
Innovation Solution
An information processing device and method that includes a character display section to present recommended content, where a mascot character expresses interest in the recommended programs, reducing user offense and improving user experience by making the recommendation feel more personalized.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Productivity
If recommended content is presented to users, then content discovery is improved, but user satisfaction deteriorates when the recommended content is not of interest to the user
Solution Approach 1:
A mascot character is introduced as an intermediary between the recommendation system and the user. The character presents recommendations in a friendly, personalized manner that mediates between automated content suggestions and user preferences, reducing offense when recommendations don't match user interests.
Solution Approach 2:
The presentation mode of recommendations is changed from neutral/robotic to character-based/personalized. By changing the parameter of presentation style, the system maintains recommendation functionality while improving user satisfaction through engaging character interactions.
2Loss of information
If recommended content is presented in a neutral manner, then information delivery is improved, but user offense increases when content is not of interest
Solution Approach 1:
The tone and personality of the recommendation delivery is changed through character embodiment. The mascot character adds emotional color and personality to the information delivery, making it more engaging and less likely to offend users even when recommendations don't match their interests.
Solution Approach 2:
The mascot character serves as a mediator that delivers information in a friendly, personalized manner, reducing the harmful effect of user offense while maintaining effective information delivery about recommended content.
3Reliability
If a mascot character is introduced to present recommendations, then user satisfaction is improved, but device complexity increases
Solution Approach 1:
Instead of implementing a fully autonomous AI character, the system uses a pre-programmed mascot character with predefined personality traits and recommendation patterns. This copying approach simplifies the system by using predetermined character behaviors rather than complex real-time AI generation.
Solution Approach 2:
The mascot character's presentation style and personality are predetermined in advance. By preparing the character's behavior patterns beforehand, the system avoids the complexity of real-time AI decision-making while maintaining consistent, satisfying user interactions.
Data Source
AI summary
An information processing device includes: a recommendation information obtaining section obtaining information on a recommended content to be recommended to a user for viewing, the information being information transmitted from an external device or information stored in a predetermined storage area in advance; and a character display section displaying a predetermined character on a screen, and displaying information indicating that the character has interest in the recommended content on the screen.