Mash-up Map Advertisement Layer Tracking and Billing
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Solution Overview
Problem
Conventional map service systems are limited in providing various billing policies for advertisements, charging advertisers based solely on exposure time, which restricts the ability to track advertisement exposure and apply cost-effective billing methods like CPC, CPA, and CPM, and lack the capability to utilize viral marketing across external websites.
Innovation Solution
A mash-up map advertisement system that generates an advertisement layer with identifiers for tracking exposure, clicks, and posts, combining it with a base map layer using geographic location information, allowing for various billing methods and supporting advertisement posting on internal and external websites through an open API.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Adaptability or versatility
If advertisement cost is charged only based on exposure time, then the billing system is simple, but various billing policies (CPC, CPA, CPM) cannot be applied
Solution Approach 1:
The advertisement layer is divided into multiple independent identifier components: advertisement exposure identifier, advertisement click identifier, advertisement post identifier, and advertisement print identifier. Each identifier tracks a specific metric independently, allowing the system to implement various billing policies (CPC, CPA, CPM) by selecting different identifier combinations without increasing overall system complexity
Solution Approach 2:
The advertisement layer identifier is designed as a universal tracking mechanism that can simultaneously support multiple billing methods. By incorporating multiple information elements (exposure, click, post, print counts) within a single identifier structure, the system can adapt to different billing policies without requiring separate tracking systems for each method
2Measurement precision
If advertisement exposure is not tracked, then the system is simple to implement, but effective billing policies cannot be applied
Solution Approach 1:
The advertisement layer identifier is generated and assigned in advance before advertisement exposure occurs. This pre-established identifier contains all necessary tracking fields (exposure, click, post, print counts), enabling accurate measurement from the moment exposure begins without requiring complex real-time tracking infrastructure
Solution Approach 2:
The system implements automatic feedback mechanisms where the advertisement layer identifier continuously updates exposure, click, post, and print counts based on user interactions. This automated feedback loop provides precise measurement data for billing calculations without manual intervention or complex external tracking systems
3Adaptability or versatility
If advertisements are only displayed on the map service website, then tracking is straightforward, but viral marketing opportunities are lost
Solution Approach 1:
The advertisement layer identifier is designed to be copied and embedded within mash-up map data that can be distributed to external websites. This identifier acts as a self-contained tracking token that reproduces the advertisement's identity and tracking capabilities across different platforms, enabling viral marketing while maintaining measurement precision
Solution Approach 2:
The advertisement layer identifier serves as an intermediary element that bridges the map service system and external websites. By embedding this identifier in distributable mash-up map data, the system enables advertisements to appear on external platforms while the identifier itself carries the tracking information needed to monitor exposure and interactions regardless of display location
Data Source
AI summary
A map advertisement system and method by using a mash-up map advertisement is provided, which can operate various advertisement cost billing policies. The map advertisement system includes an advertisement management unit for generating an advertisement layer and an identifier of the advertisement layer based on advertisement information including geographic location information received from an advertiser terminal; a base map providing unit for providing a base map layer capable of providing geographical information through on-line; and a mash-up map advertisement unit for generating mash-up map data by mixing the advertisement layer with the base map layer based on the geographic location information, wherein the advertisement layer identifier includes at least one information element related to an advertisement exposure on the advertisement layer.