Match Engine Marketing Bidding System
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Solution Overview
Problem
Current pay for placement search systems face issues such as high costs for effective search terms, irrelevant advertisements, limited advertiser visibility, click fraud, difficulty in targeting local audiences, complexity for small businesses, trademark infringement, and inefficiencies in delivering relevant products and services to interested consumers.
Innovation Solution
A pay-per-click system that allows advertisers to influence their position in a match result list through online competitive bidding, targeting specific demographic, geographic, and psychographic criteria, with a focus on relevance and cost-effectiveness, enabling precise targeting of interested consumers and reducing click fraud.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Area of stationary object
If banner advertising is used to increase web exposure, then advertisement visibility is improved, but click-through rate remains low because visitors are not interested in the promoted product or service
Solution Approach 1:
The patent applies local quality by making advertisements dynamically tailored to specific user characteristics, interests, and behaviors rather than using uniform banner ads. The system customizes ad content, placement, and timing based on individual user profiles, ensuring that each user sees advertisements relevant to their local context and preferences, thereby increasing click-through rates while maintaining visibility.
2Measurement precision
If pay for placement database search systems are used to target search terms, then advertisement relevance is improved, but costs for effective search terms become high
Solution Approach 1:
The patent implements partial action by allowing advertisers to bid on specific keywords, phrases, or ad positions rather than requiring payment for all placements. The system enables selective targeting where advertisers pay only for the specific search terms or positions they choose, rather than competing for all effective search terms, thereby reducing overall costs while maintaining high relevance through precise keyword matching.
3Quantity of substance
If traditional advertising paradigms are followed for generating web site traffic, then broad audience reach is improved, but efficiency in reaching interested consumers deteriorates
Solution Approach 1:
The patent applies feedback mechanisms by continuously monitoring user responses, click-through rates, and conversion data to refine and optimize advertising delivery. The system uses this feedback to adjust targeting parameters, improve matching algorithms, and enhance the precision of delivering advertisements to interested consumers, thereby maintaining broad reach while significantly improving efficiency through data-driven optimization.
Data Source
AI summary
Enabling advertisers using a computer network such as the Internet and a match engine to submit their offerings to product, service, benefit seeking entities. In some embodiments, a database having accounts for the providers is made available. Accounts contain contact and billing information for an advertiser; and at least one offering having at least a description, a criteria set comprising one or more criterion factors, and a bid amount. An advertiser influences a position of an offering in the advertiser's account by first selecting offering relevant criteria. The advertiser enters the criteria and the description into a listing; influencing at least in part the position for the listing within a results page through an online bidding process. This results page is generated in response to a seeking entity query of the match engine. Pay for performance demographic, geographic, psychographic criteria/characteristics targeted directly advertising (frictionless advertising) is enabled.