Matrix Barcode Overlay for Targeted Content Delivery
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Solution Overview
Problem
Content providers face challenges in delivering targeted advertisements and incentives to specific users while ensuring that all users receive relevant information without interrupting the audiovisual content, as existing methods struggle to customize messages effectively and verify user engagement with specific content.
Innovation Solution
A method involving a content receiver that overlays a matrix barcode on audiovisual content, allowing for customizable data transmission based on user location, preferences, and viewing patterns, enabling targeted incentives and information delivery while maintaining uninterrupted content playback.
Engineering Contradictions & Design Principles
Engineering Contradiction Analysis
1Loss of information
If messages or information are overlaid on top of content, then information delivery to users is improved, but the video content is blocked and/or interrupted
Solution Approach 1:
The patent applies local quality by displaying the matrix barcode only in specific corner regions of the screen rather than overlaying it across the entire content. The content receiver identifies a corner region and selectively displays the matrix barcode within that localized area, ensuring that the rest of the video content remains visible and uninterrupted while still delivering information to users.
2Adaptability or versatility
If incentives are provided to a larger audience, then user engagement increases, but it becomes difficult to provide incentives to a particular user specifically
Solution Approach 1:
The patent implements feedback by having the content receiver determine whether a particular user has actually watched specific content before displaying a customized matrix barcode with incentives. The system monitors user viewing behavior and uses this feedback to selectively target incentives to users who have genuinely engaged with the content, rather than distributing incentives to all users regardless of actual viewing.
Solution Approach 2:
The patent applies segmentation by dividing the user audience into specific groups based on their content viewing behavior. Instead of treating all users uniformly, the system segments users into those who have watched particular content and those who haven't, then delivers customized matrix barcodes with targeted incentives to the appropriate segments.
3Loss of information
If a matrix barcode is overlaid on video content, then data transmission to users is improved, but the overlay may interrupt the viewing experience
Solution Approach 1:
The patent minimizes disruption to the viewing experience by localizing the matrix barcode display to corner regions of the screen. The content receiver selectively displays the matrix barcode within a corner region, ensuring that the majority of the video content remains visible and the viewing experience is maintained while still enabling data transmission through the barcode.
Data Source
AI summary
The document discloses a method for communicating information, such as audiovisual data and other information to a user. The method includes receiving a broadcast signal on a content receiver. The broadcast signal includes a video signal and a graphical signal, and the graphical signal includes a matrix barcode. After the content receiver receives the broadcast signal, the content receiver determines whether the matrix barcode should be displayed. The determination that the matrix barcode should be displayed may be based on the geographic location of the content receiver or user settings/preferences stored on the content receiver. If the matrix barcode should be displayed, the content receiver creates and outputs a modified signal. The modified signal includes the video signal with the matrix barcode overlaid on top of the video signal. If the matrix barcode should not be displayed, the content receiver outputs the broadcast signal.