Matrix Codes Embedding for Multimedia Content Access

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Solution Overview

Problem

Current distribution systems lack an effective method to provide users with additional content related to multimedia presentations, such as web addresses, purchasing information, or instructions, beyond the standard broadcast data.

Innovation Solution

A method and system that generate and incorporate matrix codes into multimedia presentations, allowing users to access additional content through a reader device, which decodes the matrix codes to retrieve and display relevant information, such as web addresses or instructions, on various devices.

Engineering Contradictions & Design Principles

VSEngineering Contradiction Analysis

1Loss of information

If matrix codes are incorporated into multimedia presentations to provide additional content access, then information accessibility is improved, but device complexity increases

Engineering Contradiction:
Improveinformation accessibilityVSAvoidsystem complexity
Core Design Contradiction:
Loss of informationVSDevice complexity

Solution Approach 1:

The patent introduces matrix codes as an intermediary element that bridges the multimedia presentation and additional content. The matrix code contains encoded information (such as URLs or data identifiers) that serves as a mediator between the broadcast content and external resources, allowing users to access supplementary information without directly embedding it in the transmission stream.

Inventive Principle:
Principle #24Intermediary (Mediator)

Solution Approach 2:

The patent transitions from traditional linear information delivery to a two-dimensional matrix code structure. Instead of providing additional content through extended broadcast time or separate channels, the solution encodes access information in a compact 2D visual format that can be captured by imaging devices, adding a spatial dimension to information access.

Inventive Principle:
Principle #17Another dimension (Dimensionality change)

2Adaptability or versatility

If matrix codes are generated and embedded in real-time during multimedia presentation, then content relevance is improved, but processing requirements increase

Engineering Contradiction:
Improvecontent relevanceVSAvoidprocessing requirements
Core Design Contradiction:
Adaptability or versatilityVSUse of energy by moving object

Solution Approach 1:

The patent generates matrix codes in advance during the multimedia production or pre-processing phase, rather than creating them in real-time during broadcast. This preliminary generation allows the system to prepare all necessary matrix codes beforehand, reducing the processing burden during actual transmission and playback while maintaining content relevance.

Inventive Principle:
Principle #10Preliminary action

Solution Approach 2:

The patent creates matrix codes that contain copied or referenced information pointing to external content sources. Instead of embedding full content within the multimedia stream, the matrix codes contain simplified reference data (such as URLs or content identifiers) that redirect users to the actual content, reducing the amount of data that needs to be processed and transmitted.

Inventive Principle:
Principle #26Copying

Applied Scientific Principles

This section explains which scientific principles are used to turn an abstract innovation direction into a practical engineering solution.

Function Achieved in This Case

Enables users to seamlessly access and engage with additional content related to multimedia presentations, enhancing the user experience by providing interactive and informative links directly within the multimedia content.

Implementation Method 1

at least one optical input component configured to obtain an image of the one or more matrix codes

Methodology Applied
Scientific EffectReflection: Reflection

Data Source

PatentEP2681922B1Synching one or more matrix codes to content related to a multimedia presentation
Publication Date: 2017.02.22 ECHOSTAR TECH LLC
  • EP2681922B1 patent drawing
  • EP2681922B1 patent drawing
  • EP2681922B1 patent drawing

AI summary

One embodiment described herein may take the form of a system or method for generating one or more matrix codes that may then be obtained by a reader device, the one or more matrix codes including information that may be utilized to access additional content related to one or more multimedia presentations. For example, the information contained within the one or more matrix codes may include one or more web addresses that, when selected, may link to one or more webpages on the Internet containing information related to the multimedia presentation. In another example, the information contained within the matrix codes may include instructions that may be executed by an electronic device to provide the additional content. The additional content may be displayed a display device associated with the distribution system, on a reader device, or any electronic device that includes a display.